Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011798 | DoorDash | $133.86 | $40.16 | $93.70 | 2026-04-05 11:46:08 |
| TXN-01015914 | Toast | $140.88 | $3.66 | $137.22 | 2026-04-05 11:42:37 |
| TXN-01013479 | UberEats | $108.27 | $32.48 | $75.79 | 2026-04-05 11:33:34 |
| TXN-01011391 | DoorDash | $87.91 | $26.37 | $61.54 | 2026-04-05 11:28:13 |
| TXN-01011401 | DoorDash | $128.91 | $38.67 | $90.24 | 2026-04-05 11:23:57 |
| TXN-01013116 | UberEats | $121.48 | $36.44 | $85.04 | 2026-04-05 11:22:47 |
| TXN-01018604 | Square | $119.30 | $3.46 | $115.84 | 2026-04-05 11:21:05 |
| TXN-01012597 | UberEats | $102.28 | $30.68 | $71.60 | 2026-04-05 11:19:06 |
| TXN-01012740 | UberEats | $63.88 | $19.16 | $44.72 | 2026-04-05 11:18:26 |
| TXN-01018224 | Square | $48.67 | $1.41 | $47.26 | 2026-04-05 11:12:34 |
| TXN-01014711 | GrubHub | $46.95 | $14.09 | $32.86 | 2026-04-05 11:10:22 |
| TXN-01010042 | DoorDash | $65.71 | $19.71 | $46.00 | 2026-04-05 11:08:54 |
| TXN-01010208 | DoorDash | $93.54 | $28.06 | $65.48 | 2026-04-05 11:07:39 |
| TXN-01011575 | DoorDash | $114.98 | $34.49 | $80.49 | 2026-04-05 11:05:35 |
| TXN-01015423 | GrubHub | $133.31 | $39.99 | $93.32 | 2026-04-05 11:02:44 |
| TXN-01014110 | UberEats | $108.65 | $32.59 | $76.06 | 2026-04-05 10:57:44 |
| TXN-01010947 | DoorDash | $46.38 | $13.91 | $32.47 | 2026-04-05 10:50:20 |
| TXN-01012240 | DoorDash | $157.34 | $47.20 | $110.14 | 2026-04-05 10:44:53 |
| TXN-01014754 | GrubHub | $156.67 | $47.00 | $109.67 | 2026-04-05 10:42:31 |
| TXN-01015854 | Toast | $115.63 | $3.01 | $112.62 | 2026-04-05 10:35:22 |
| TXN-01016964 | Toast | $53.97 | $1.40 | $52.57 | 2026-04-05 10:30:47 |
| TXN-01019706 | Clover | $129.44 | $3.11 | $126.33 | 2026-04-05 10:27:58 |
| TXN-01014119 | UberEats | $87.54 | $26.26 | $61.28 | 2026-04-05 10:24:25 |
| TXN-01009567 | DoorDash | $119.29 | $35.79 | $83.50 | 2026-04-05 10:23:43 |
| TXN-01012381 | UberEats | $140.66 | $42.20 | $98.46 | 2026-04-05 10:21:21 |