Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013843 | UberEats | $128.11 | $38.43 | $89.68 | 2026-03-29 17:06:44 |
| TXN-01013516 | UberEats | $127.51 | $38.25 | $89.26 | 2026-03-29 17:03:32 |
| TXN-01013670 | UberEats | $64.11 | $19.23 | $44.88 | 2026-03-29 17:00:43 |
| TXN-01013911 | UberEats | $145.01 | $43.50 | $101.51 | 2026-03-29 16:50:33 |
| TXN-01013188 | UberEats | $82.35 | $24.70 | $57.65 | 2026-03-29 16:14:10 |
| TXN-01014550 | UberEats | $158.95 | $47.68 | $111.27 | 2026-03-29 15:27:06 |
| TXN-01012332 | UberEats | $140.10 | $42.03 | $98.07 | 2026-03-29 15:24:33 |
| TXN-01012793 | UberEats | $62.56 | $18.77 | $43.79 | 2026-03-29 15:18:52 |
| TXN-01013937 | UberEats | $85.38 | $25.61 | $59.77 | 2026-03-29 15:18:43 |
| TXN-01013225 | UberEats | $94.72 | $28.42 | $66.30 | 2026-03-29 15:16:19 |
| TXN-01012700 | UberEats | $159.18 | $47.75 | $111.43 | 2026-03-29 15:00:49 |
| TXN-01013493 | UberEats | $133.25 | $39.98 | $93.27 | 2026-03-29 14:57:53 |
| TXN-01012538 | UberEats | $116.75 | $35.02 | $81.73 | 2026-03-29 14:46:45 |
| TXN-01012514 | UberEats | $143.46 | $43.04 | $100.42 | 2026-03-29 14:38:04 |
| TXN-01014481 | UberEats | $149.77 | $44.93 | $104.84 | 2026-03-29 14:33:12 |
| TXN-01013271 | UberEats | $55.74 | $16.72 | $39.02 | 2026-03-29 14:13:25 |
| TXN-01012361 | UberEats | $59.39 | $17.82 | $41.57 | 2026-03-29 14:04:08 |
| TXN-01013887 | UberEats | $47.04 | $14.11 | $32.93 | 2026-03-29 14:00:42 |
| TXN-01014572 | UberEats | $123.86 | $37.16 | $86.70 | 2026-03-29 13:58:45 |
| TXN-01014025 | UberEats | $123.70 | $37.11 | $86.59 | 2026-03-29 13:54:58 |
| TXN-01013936 | UberEats | $73.11 | $21.93 | $51.18 | 2026-03-29 13:54:21 |
| TXN-01013461 | UberEats | $134.46 | $40.34 | $94.12 | 2026-03-29 13:49:55 |
| TXN-01013994 | UberEats | $83.79 | $25.14 | $58.65 | 2026-03-29 13:45:30 |
| TXN-01013168 | UberEats | $110.35 | $33.10 | $77.25 | 2026-03-29 13:32:59 |
| TXN-01012711 | UberEats | $65.85 | $19.75 | $46.10 | 2026-03-29 13:30:08 |