Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017706 | Square | $73.80 | $2.14 | $71.66 | 2026-03-25 12:14:59 |
| TXN-01019117 | Square | $58.14 | $1.69 | $56.45 | 2026-03-25 11:58:47 |
| TXN-01018597 | Square | $129.66 | $3.76 | $125.90 | 2026-03-25 09:01:57 |
| TXN-01018087 | Square | $116.96 | $3.39 | $113.57 | 2026-03-25 07:11:01 |
| TXN-01019108 | Square | $84.23 | $2.44 | $81.79 | 2026-03-24 22:33:21 |
| TXN-01018032 | Square | $79.73 | $2.31 | $77.42 | 2026-03-24 22:04:40 |
| TXN-01018663 | Square | $60.67 | $1.76 | $58.91 | 2026-03-24 22:00:27 |
| TXN-01017828 | Square | $136.60 | $3.96 | $132.64 | 2026-03-24 20:47:03 |
| TXN-01018746 | Square | $44.52 | $1.29 | $43.23 | 2026-03-24 20:24:43 |
| TXN-01018678 | Square | $87.43 | $2.54 | $84.89 | 2026-03-24 20:16:56 |
| TXN-01017810 | Square | $92.04 | $2.67 | $89.37 | 2026-03-24 19:59:30 |
| TXN-01017885 | Square | $144.28 | $4.18 | $140.10 | 2026-03-24 19:51:18 |
| TXN-01018985 | Square | $137.86 | $4.00 | $133.86 | 2026-03-24 19:22:34 |
| TXN-01017746 | Square | $114.61 | $3.32 | $111.29 | 2026-03-24 19:08:40 |
| TXN-01018651 | Square | $142.05 | $4.12 | $137.93 | 2026-03-24 18:48:53 |
| TXN-01018291 | Square | $63.81 | $1.85 | $61.96 | 2026-03-24 18:35:36 |
| TXN-01018095 | Square | $122.31 | $3.55 | $118.76 | 2026-03-24 18:35:08 |
| TXN-01017842 | Square | $126.20 | $3.66 | $122.54 | 2026-03-24 18:27:29 |
| TXN-01018078 | Square | $52.55 | $1.52 | $51.03 | 2026-03-24 18:11:29 |
| TXN-01018727 | Square | $46.62 | $1.35 | $45.27 | 2026-03-24 17:30:44 |
| TXN-01018561 | Square | $69.74 | $2.02 | $67.72 | 2026-03-24 17:15:24 |
| TXN-01017888 | Square | $111.93 | $3.25 | $108.68 | 2026-03-24 17:15:08 |
| TXN-01018878 | Square | $125.90 | $3.65 | $122.25 | 2026-03-24 17:13:30 |
| TXN-01018469 | Square | $78.58 | $2.28 | $76.30 | 2026-03-24 16:57:56 |
| TXN-01017826 | Square | $67.49 | $1.96 | $65.53 | 2026-03-24 16:24:32 |