Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012397 | UberEats | $99.07 | $29.72 | $69.35 | 2026-03-29 20:01:54 |
| TXN-01013855 | UberEats | $115.89 | $34.77 | $81.12 | 2026-03-29 19:54:19 |
| TXN-01013186 | UberEats | $126.24 | $37.87 | $88.37 | 2026-03-29 19:47:08 |
| TXN-01013919 | UberEats | $147.01 | $44.10 | $102.91 | 2026-03-29 19:45:33 |
| TXN-01014456 | UberEats | $53.80 | $16.14 | $37.66 | 2026-03-29 19:37:12 |
| TXN-01013303 | UberEats | $112.81 | $33.84 | $78.97 | 2026-03-29 19:34:26 |
| TXN-01013914 | UberEats | $125.10 | $37.53 | $87.57 | 2026-03-29 19:20:30 |
| TXN-01012685 | UberEats | $49.38 | $14.81 | $34.57 | 2026-03-29 19:16:42 |
| TXN-01014604 | UberEats | $83.45 | $25.04 | $58.41 | 2026-03-29 19:12:02 |
| TXN-01014084 | UberEats | $105.62 | $31.69 | $73.93 | 2026-03-29 18:35:49 |
| TXN-01013006 | UberEats | $86.59 | $25.98 | $60.61 | 2026-03-29 18:25:24 |
| TXN-01014232 | UberEats | $111.58 | $33.47 | $78.11 | 2026-03-29 18:24:44 |
| TXN-01014635 | UberEats | $59.40 | $17.82 | $41.58 | 2026-03-29 18:00:58 |
| TXN-01014105 | UberEats | $56.32 | $16.90 | $39.42 | 2026-03-29 17:55:46 |
| TXN-01012403 | UberEats | $84.41 | $25.32 | $59.09 | 2026-03-29 17:41:49 |
| TXN-01012647 | UberEats | $49.22 | $14.77 | $34.45 | 2026-03-29 17:39:21 |
| TXN-01012495 | UberEats | $75.97 | $22.79 | $53.18 | 2026-03-29 17:35:16 |
| TXN-01014602 | UberEats | $114.39 | $34.32 | $80.07 | 2026-03-29 17:31:51 |
| TXN-01012499 | UberEats | $72.38 | $21.71 | $50.67 | 2026-03-29 17:30:03 |
| TXN-01012773 | UberEats | $55.00 | $16.50 | $38.50 | 2026-03-29 17:21:17 |
| TXN-01013457 | UberEats | $146.60 | $43.98 | $102.62 | 2026-03-29 17:16:07 |
| TXN-01013283 | UberEats | $151.76 | $45.53 | $106.23 | 2026-03-29 17:15:05 |
| TXN-01013342 | UberEats | $61.56 | $18.47 | $43.09 | 2026-03-29 17:11:34 |
| TXN-01014218 | UberEats | $62.90 | $18.87 | $44.03 | 2026-03-29 17:11:04 |
| TXN-01014139 | UberEats | $136.13 | $40.84 | $95.29 | 2026-03-29 17:10:51 |