Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018338 | Square | $107.56 | $3.12 | $104.44 | 2026-03-25 17:39:54 |
| TXN-01018114 | Square | $91.66 | $2.66 | $89.00 | 2026-03-25 17:30:50 |
| TXN-01017931 | Square | $72.81 | $2.11 | $70.70 | 2026-03-25 17:26:00 |
| TXN-01018713 | Square | $44.63 | $1.29 | $43.34 | 2026-03-25 16:54:06 |
| TXN-01017731 | Square | $83.84 | $2.43 | $81.41 | 2026-03-25 16:49:27 |
| TXN-01017798 | Square | $70.16 | $2.03 | $68.13 | 2026-03-25 16:03:29 |
| TXN-01018092 | Square | $97.77 | $2.84 | $94.93 | 2026-03-25 15:56:00 |
| TXN-01018626 | Square | $115.91 | $3.36 | $112.55 | 2026-03-25 15:52:24 |
| TXN-01017770 | Square | $75.99 | $2.20 | $73.79 | 2026-03-25 15:36:37 |
| TXN-01018354 | Square | $96.57 | $2.80 | $93.77 | 2026-03-25 15:11:56 |
| TXN-01018229 | Square | $42.01 | $1.22 | $40.79 | 2026-03-25 14:50:35 |
| TXN-01018223 | Square | $93.51 | $2.71 | $90.80 | 2026-03-25 14:12:17 |
| TXN-01018918 | Square | $113.58 | $3.29 | $110.29 | 2026-03-25 14:00:07 |
| TXN-01018123 | Square | $50.45 | $1.46 | $48.99 | 2026-03-25 13:55:54 |
| TXN-01018030 | Square | $136.87 | $3.97 | $132.90 | 2026-03-25 13:32:42 |
| TXN-01018166 | Square | $131.74 | $3.82 | $127.92 | 2026-03-25 13:31:20 |
| TXN-01018208 | Square | $48.85 | $1.42 | $47.43 | 2026-03-25 13:24:18 |
| TXN-01018274 | Square | $114.17 | $3.31 | $110.86 | 2026-03-25 13:20:18 |
| TXN-01018098 | Square | $62.82 | $1.82 | $61.00 | 2026-03-25 13:08:10 |
| TXN-01018231 | Square | $53.01 | $1.54 | $51.47 | 2026-03-25 13:06:51 |
| TXN-01018299 | Square | $133.55 | $3.87 | $129.68 | 2026-03-25 12:59:12 |
| TXN-01018718 | Square | $64.71 | $1.88 | $62.83 | 2026-03-25 12:46:07 |
| TXN-01018553 | Square | $62.79 | $1.82 | $60.97 | 2026-03-25 12:28:43 |
| TXN-01019097 | Square | $72.29 | $2.10 | $70.19 | 2026-03-25 12:23:33 |
| TXN-01018162 | Square | $65.25 | $1.89 | $63.36 | 2026-03-25 12:16:07 |