Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010069 | DoorDash | $153.68 | $46.10 | $107.58 | 2026-03-31 18:52:33 |
| TXN-01011914 | DoorDash | $48.74 | $14.62 | $34.12 | 2026-03-31 18:42:19 |
| TXN-01010612 | DoorDash | $148.68 | $44.60 | $104.08 | 2026-03-31 18:39:22 |
| TXN-01012219 | DoorDash | $153.12 | $45.94 | $107.18 | 2026-03-31 18:24:49 |
| TXN-01009948 | DoorDash | $156.48 | $46.94 | $109.54 | 2026-03-31 18:22:41 |
| TXN-01009563 | DoorDash | $85.18 | $25.55 | $59.63 | 2026-03-31 18:06:57 |
| TXN-01010764 | DoorDash | $124.11 | $37.23 | $86.88 | 2026-03-31 18:04:42 |
| TXN-01010533 | DoorDash | $156.85 | $47.05 | $109.80 | 2026-03-31 18:03:25 |
| TXN-01010221 | DoorDash | $78.38 | $23.51 | $54.87 | 2026-03-31 17:43:22 |
| TXN-01011077 | DoorDash | $67.81 | $20.34 | $47.47 | 2026-03-31 17:40:36 |
| TXN-01011383 | DoorDash | $84.72 | $25.42 | $59.30 | 2026-03-31 17:37:06 |
| TXN-01010278 | DoorDash | $157.01 | $47.10 | $109.91 | 2026-03-31 17:19:05 |
| TXN-01011997 | DoorDash | $84.24 | $25.27 | $58.97 | 2026-03-31 17:17:35 |
| TXN-01010625 | DoorDash | $80.29 | $24.09 | $56.20 | 2026-03-31 17:15:02 |
| TXN-01011307 | DoorDash | $150.14 | $45.04 | $105.10 | 2026-03-31 17:10:24 |
| TXN-01011950 | DoorDash | $60.57 | $18.17 | $42.40 | 2026-03-31 17:10:18 |
| TXN-01009505 | DoorDash | $98.02 | $29.41 | $68.61 | 2026-03-31 17:02:23 |
| TXN-01009373 | DoorDash | $158.49 | $47.55 | $110.94 | 2026-03-31 16:55:55 |
| TXN-01009386 | DoorDash | $135.72 | $40.72 | $95.00 | 2026-03-31 16:47:08 |
| TXN-01012243 | DoorDash | $89.69 | $26.91 | $62.78 | 2026-03-31 16:46:36 |
| TXN-01010202 | DoorDash | $137.65 | $41.30 | $96.35 | 2026-03-31 16:27:24 |
| TXN-01010467 | DoorDash | $90.14 | $27.04 | $63.10 | 2026-03-31 16:15:06 |
| TXN-01010572 | DoorDash | $138.16 | $41.45 | $96.71 | 2026-03-31 16:08:24 |
| TXN-01011139 | DoorDash | $95.36 | $28.61 | $66.75 | 2026-03-31 16:04:17 |
| TXN-01010733 | DoorDash | $121.94 | $36.58 | $85.36 | 2026-03-31 15:56:55 |