Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011617 | DoorDash | $152.48 | $45.74 | $106.74 | 2026-03-31 23:52:09 |
| TXN-01009705 | DoorDash | $112.06 | $33.62 | $78.44 | 2026-03-31 23:17:27 |
| TXN-01011164 | DoorDash | $129.44 | $38.83 | $90.61 | 2026-03-31 22:35:09 |
| TXN-01010345 | DoorDash | $112.72 | $33.82 | $78.90 | 2026-03-31 22:16:05 |
| TXN-01010882 | DoorDash | $156.90 | $47.07 | $109.83 | 2026-03-31 22:04:21 |
| TXN-01009683 | DoorDash | $45.61 | $13.68 | $31.93 | 2026-03-31 21:58:02 |
| TXN-01010634 | DoorDash | $68.14 | $20.44 | $47.70 | 2026-03-31 21:51:28 |
| TXN-01011854 | DoorDash | $85.40 | $25.62 | $59.78 | 2026-03-31 21:48:24 |
| TXN-01011518 | DoorDash | $129.78 | $38.93 | $90.85 | 2026-03-31 21:17:55 |
| TXN-01012154 | DoorDash | $77.91 | $23.37 | $54.54 | 2026-03-31 21:05:20 |
| TXN-01010287 | DoorDash | $134.56 | $40.37 | $94.19 | 2026-03-31 20:50:20 |
| TXN-01009453 | DoorDash | $126.68 | $38.00 | $88.68 | 2026-03-31 20:41:19 |
| TXN-01012230 | DoorDash | $88.31 | $26.49 | $61.82 | 2026-03-31 20:39:45 |
| TXN-01011619 | DoorDash | $135.95 | $40.78 | $95.17 | 2026-03-31 20:34:44 |
| TXN-01012106 | DoorDash | $102.15 | $30.64 | $71.51 | 2026-03-31 20:19:39 |
| TXN-01009525 | DoorDash | $127.86 | $38.36 | $89.50 | 2026-03-31 20:09:21 |
| TXN-01009855 | DoorDash | $59.43 | $17.83 | $41.60 | 2026-03-31 20:04:14 |
| TXN-01009784 | DoorDash | $99.45 | $29.84 | $69.61 | 2026-03-31 19:57:13 |
| TXN-01011550 | DoorDash | $128.36 | $38.51 | $89.85 | 2026-03-31 19:33:26 |
| TXN-01009569 | DoorDash | $80.17 | $24.05 | $56.12 | 2026-03-31 19:29:01 |
| TXN-01010089 | DoorDash | $45.53 | $13.66 | $31.87 | 2026-03-31 19:18:29 |
| TXN-01011051 | DoorDash | $159.35 | $47.80 | $111.55 | 2026-03-31 19:15:28 |
| TXN-01011705 | DoorDash | $75.44 | $22.63 | $52.81 | 2026-03-31 19:06:18 |
| TXN-01010308 | DoorDash | $118.87 | $35.66 | $83.21 | 2026-03-31 18:57:41 |
| TXN-01010530 | DoorDash | $137.79 | $41.34 | $96.45 | 2026-03-31 18:57:40 |