Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013335 | UberEats | $113.55 | $34.06 | $79.49 | 2026-03-30 17:15:30 |
| TXN-01012352 | UberEats | $146.08 | $43.82 | $102.26 | 2026-03-30 17:09:20 |
| TXN-01013729 | UberEats | $53.45 | $16.04 | $37.41 | 2026-03-30 16:48:04 |
| TXN-01013146 | UberEats | $131.34 | $39.40 | $91.94 | 2026-03-30 16:19:01 |
| TXN-01012848 | UberEats | $154.40 | $46.32 | $108.08 | 2026-03-30 15:26:35 |
| TXN-01014381 | UberEats | $90.44 | $27.13 | $63.31 | 2026-03-30 15:20:54 |
| TXN-01014683 | UberEats | $99.53 | $29.86 | $69.67 | 2026-03-30 15:15:56 |
| TXN-01014280 | UberEats | $151.54 | $45.46 | $106.08 | 2026-03-30 14:58:42 |
| TXN-01012642 | UberEats | $69.94 | $20.98 | $48.96 | 2026-03-30 14:26:25 |
| TXN-01014022 | UberEats | $49.86 | $14.96 | $34.90 | 2026-03-30 13:55:21 |
| TXN-01013361 | UberEats | $118.78 | $35.63 | $83.15 | 2026-03-30 13:49:55 |
| TXN-01014276 | UberEats | $98.27 | $29.48 | $68.79 | 2026-03-30 13:43:51 |
| TXN-01013059 | UberEats | $157.27 | $47.18 | $110.09 | 2026-03-30 13:40:17 |
| TXN-01012346 | UberEats | $125.97 | $37.79 | $88.18 | 2026-03-30 13:31:56 |
| TXN-01013661 | UberEats | $143.16 | $42.95 | $100.21 | 2026-03-30 13:31:05 |
| TXN-01014627 | UberEats | $81.93 | $24.58 | $57.35 | 2026-03-30 13:29:55 |
| TXN-01014398 | UberEats | $158.78 | $47.63 | $111.15 | 2026-03-30 13:23:56 |
| TXN-01014629 | UberEats | $92.18 | $27.65 | $64.53 | 2026-03-30 13:19:16 |
| TXN-01013360 | UberEats | $151.25 | $45.38 | $105.87 | 2026-03-30 13:14:32 |
| TXN-01012742 | UberEats | $110.53 | $33.16 | $77.37 | 2026-03-30 13:11:40 |
| TXN-01014409 | UberEats | $136.27 | $40.88 | $95.39 | 2026-03-30 13:05:51 |
| TXN-01013533 | UberEats | $73.62 | $22.09 | $51.53 | 2026-03-30 12:58:54 |
| TXN-01014565 | UberEats | $145.54 | $43.66 | $101.88 | 2026-03-30 12:52:19 |
| TXN-01014403 | UberEats | $156.20 | $46.86 | $109.34 | 2026-03-30 12:40:28 |
| TXN-01012705 | UberEats | $134.06 | $40.22 | $93.84 | 2026-03-30 12:25:15 |