Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010140 | DoorDash | $63.42 | $19.03 | $44.39 | 2026-04-01 12:24:27 |
| TXN-01011032 | DoorDash | $119.05 | $35.71 | $83.34 | 2026-04-01 12:13:58 |
| TXN-01010380 | DoorDash | $101.76 | $30.53 | $71.23 | 2026-04-01 12:12:04 |
| TXN-01011863 | DoorDash | $88.36 | $26.51 | $61.85 | 2026-04-01 12:02:27 |
| TXN-01010412 | DoorDash | $150.64 | $45.19 | $105.45 | 2026-04-01 12:01:12 |
| TXN-01010185 | DoorDash | $120.93 | $36.28 | $84.65 | 2026-04-01 11:49:55 |
| TXN-01010792 | DoorDash | $101.63 | $30.49 | $71.14 | 2026-04-01 11:46:48 |
| TXN-01011847 | DoorDash | $74.29 | $22.29 | $52.00 | 2026-04-01 11:43:09 |
| TXN-01010449 | DoorDash | $49.05 | $14.71 | $34.34 | 2026-04-01 11:42:40 |
| TXN-01009840 | DoorDash | $123.26 | $36.98 | $86.28 | 2026-04-01 11:33:23 |
| TXN-01010589 | DoorDash | $156.64 | $46.99 | $109.65 | 2026-04-01 11:21:32 |
| TXN-01009365 | DoorDash | $68.32 | $20.50 | $47.82 | 2026-04-01 11:18:54 |
| TXN-01009857 | DoorDash | $155.36 | $46.61 | $108.75 | 2026-04-01 11:02:47 |
| TXN-01011467 | DoorDash | $149.44 | $44.83 | $104.61 | 2026-04-01 11:00:14 |
| TXN-01010619 | DoorDash | $126.99 | $38.10 | $88.89 | 2026-04-01 10:46:28 |
| TXN-01012294 | DoorDash | $94.02 | $28.21 | $65.81 | 2026-04-01 10:40:24 |
| TXN-01009536 | DoorDash | $108.58 | $32.57 | $76.01 | 2026-04-01 10:36:45 |
| TXN-01009384 | DoorDash | $55.46 | $16.64 | $38.82 | 2026-04-01 10:28:32 |
| TXN-01010180 | DoorDash | $135.93 | $40.78 | $95.15 | 2026-04-01 10:27:42 |
| TXN-01010073 | DoorDash | $117.20 | $35.16 | $82.04 | 2026-04-01 09:59:06 |
| TXN-01011813 | DoorDash | $113.35 | $34.00 | $79.35 | 2026-04-01 09:50:56 |
| TXN-01010116 | DoorDash | $132.54 | $39.76 | $92.78 | 2026-04-01 09:44:25 |
| TXN-01010674 | DoorDash | $153.76 | $46.13 | $107.63 | 2026-04-01 09:39:05 |
| TXN-01011034 | DoorDash | $46.81 | $14.04 | $32.77 | 2026-04-01 08:54:41 |
| TXN-01011486 | DoorDash | $90.57 | $27.17 | $63.40 | 2026-04-01 08:27:59 |