Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003195 | DoorDash | $72.14 | $21.64 | $50.50 | 2026-03-22 13:36:25 |
| TXN-01004291 | DoorDash | $51.17 | $15.35 | $35.82 | 2026-03-22 13:33:07 |
| TXN-01003920 | DoorDash | $38.28 | $11.48 | $26.80 | 2026-03-22 13:32:49 |
| TXN-01003871 | DoorDash | $57.53 | $17.26 | $40.27 | 2026-03-22 13:32:19 |
| TXN-01002846 | DoorDash | $60.31 | $18.09 | $42.22 | 2026-03-22 13:12:53 |
| TXN-01003127 | DoorDash | $63.16 | $18.95 | $44.21 | 2026-03-22 12:38:28 |
| TXN-01002885 | DoorDash | $38.96 | $11.69 | $27.27 | 2026-03-22 12:07:45 |
| TXN-01003532 | DoorDash | $78.34 | $23.50 | $54.84 | 2026-03-22 12:00:05 |
| TXN-01003976 | DoorDash | $50.50 | $15.15 | $35.35 | 2026-03-22 11:46:41 |
| TXN-01003876 | DoorDash | $37.97 | $11.39 | $26.58 | 2026-03-22 11:46:04 |
| TXN-01003436 | DoorDash | $69.51 | $20.85 | $48.66 | 2026-03-22 11:44:14 |
| TXN-01003240 | DoorDash | $80.38 | $24.11 | $56.27 | 2026-03-22 11:24:01 |
| TXN-01004050 | DoorDash | $72.94 | $21.88 | $51.06 | 2026-03-22 11:17:54 |
| TXN-01003309 | DoorDash | $40.34 | $12.10 | $28.24 | 2026-03-22 11:17:48 |
| TXN-01002520 | DoorDash | $80.45 | $24.14 | $56.31 | 2026-03-22 11:11:46 |
| TXN-01003815 | DoorDash | $79.50 | $23.85 | $55.65 | 2026-03-22 11:03:15 |
| TXN-01002955 | DoorDash | $48.11 | $14.43 | $33.68 | 2026-03-21 23:46:59 |
| TXN-01003238 | DoorDash | $48.44 | $14.53 | $33.91 | 2026-03-21 23:14:59 |
| TXN-01003551 | DoorDash | $72.43 | $21.73 | $50.70 | 2026-03-21 21:55:08 |
| TXN-01004396 | DoorDash | $46.96 | $14.09 | $32.87 | 2026-03-21 21:35:20 |
| TXN-01002684 | DoorDash | $53.16 | $15.95 | $37.21 | 2026-03-21 21:17:19 |
| TXN-01004127 | DoorDash | $60.05 | $18.01 | $42.04 | 2026-03-21 21:02:53 |
| TXN-01003660 | DoorDash | $36.58 | $10.97 | $25.61 | 2026-03-21 20:32:34 |
| TXN-01002686 | DoorDash | $65.02 | $19.51 | $45.51 | 2026-03-21 19:36:50 |
| TXN-01004298 | DoorDash | $63.48 | $19.04 | $44.44 | 2026-03-21 19:28:34 |