Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002866 | DoorDash | $54.12 | $16.24 | $37.88 | 2026-03-22 18:27:18 |
| TXN-01003883 | DoorDash | $75.75 | $22.72 | $53.03 | 2026-03-22 18:25:50 |
| TXN-01004316 | DoorDash | $66.36 | $19.91 | $46.45 | 2026-03-22 18:18:41 |
| TXN-01003214 | DoorDash | $80.71 | $24.21 | $56.50 | 2026-03-22 18:13:11 |
| TXN-01003358 | DoorDash | $79.11 | $23.73 | $55.38 | 2026-03-22 18:13:09 |
| TXN-01003232 | DoorDash | $49.71 | $14.91 | $34.80 | 2026-03-22 18:12:49 |
| TXN-01004402 | DoorDash | $65.40 | $19.62 | $45.78 | 2026-03-22 18:05:27 |
| TXN-01003587 | DoorDash | $85.42 | $25.63 | $59.79 | 2026-03-22 17:35:10 |
| TXN-01003332 | DoorDash | $55.80 | $16.74 | $39.06 | 2026-03-22 17:33:02 |
| TXN-01002999 | DoorDash | $38.60 | $11.58 | $27.02 | 2026-03-22 17:03:20 |
| TXN-01003802 | DoorDash | $32.23 | $9.67 | $22.56 | 2026-03-22 16:31:43 |
| TXN-01002703 | DoorDash | $81.89 | $24.57 | $57.32 | 2026-03-22 16:24:50 |
| TXN-01003983 | DoorDash | $35.39 | $10.62 | $24.77 | 2026-03-22 16:13:26 |
| TXN-01003745 | DoorDash | $82.18 | $24.65 | $57.53 | 2026-03-22 16:09:16 |
| TXN-01002558 | DoorDash | $44.15 | $13.24 | $30.91 | 2026-03-22 16:07:12 |
| TXN-01002983 | DoorDash | $55.64 | $16.69 | $38.95 | 2026-03-22 15:50:16 |
| TXN-01003491 | DoorDash | $80.68 | $24.20 | $56.48 | 2026-03-22 15:45:11 |
| TXN-01004417 | DoorDash | $44.52 | $13.36 | $31.16 | 2026-03-22 14:48:05 |
| TXN-01003360 | DoorDash | $58.10 | $17.43 | $40.67 | 2026-03-22 14:35:36 |
| TXN-01004192 | DoorDash | $80.21 | $24.06 | $56.15 | 2026-03-22 14:18:25 |
| TXN-01003242 | DoorDash | $34.84 | $10.45 | $24.39 | 2026-03-22 14:13:49 |
| TXN-01002550 | DoorDash | $81.85 | $24.55 | $57.30 | 2026-03-22 14:11:35 |
| TXN-01003550 | DoorDash | $78.76 | $23.63 | $55.13 | 2026-03-22 14:09:47 |
| TXN-01002906 | DoorDash | $54.69 | $16.41 | $38.28 | 2026-03-22 13:42:27 |
| TXN-01003986 | DoorDash | $35.70 | $10.71 | $24.99 | 2026-03-22 13:41:14 |