Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003682 | DoorDash | $80.75 | $24.22 | $56.53 | 2026-03-23 12:05:05 |
| TXN-01003663 | DoorDash | $74.42 | $22.33 | $52.09 | 2026-03-23 11:46:53 |
| TXN-01003027 | DoorDash | $66.03 | $19.81 | $46.22 | 2026-03-23 11:37:20 |
| TXN-01004329 | DoorDash | $65.85 | $19.75 | $46.10 | 2026-03-23 11:09:55 |
| TXN-01002621 | DoorDash | $33.07 | $9.92 | $23.15 | 2026-03-23 10:51:26 |
| TXN-01002640 | DoorDash | $36.38 | $10.91 | $25.47 | 2026-03-23 10:00:42 |
| TXN-01004063 | DoorDash | $49.04 | $14.71 | $34.33 | 2026-03-23 09:27:29 |
| TXN-01002682 | DoorDash | $80.40 | $24.12 | $56.28 | 2026-03-22 22:56:33 |
| TXN-01004233 | DoorDash | $61.09 | $18.33 | $42.76 | 2026-03-22 21:43:16 |
| TXN-01003405 | DoorDash | $53.04 | $15.91 | $37.13 | 2026-03-22 21:42:35 |
| TXN-01002907 | DoorDash | $38.41 | $11.52 | $26.89 | 2026-03-22 21:42:07 |
| TXN-01003471 | DoorDash | $71.51 | $21.45 | $50.06 | 2026-03-22 21:29:23 |
| TXN-01002802 | DoorDash | $67.04 | $20.11 | $46.93 | 2026-03-22 21:01:31 |
| TXN-01004224 | DoorDash | $62.88 | $18.86 | $44.02 | 2026-03-22 21:01:31 |
| TXN-01003404 | DoorDash | $81.51 | $24.45 | $57.06 | 2026-03-22 20:35:53 |
| TXN-01003462 | DoorDash | $65.22 | $19.57 | $45.65 | 2026-03-22 20:15:43 |
| TXN-01003779 | DoorDash | $55.59 | $16.68 | $38.91 | 2026-03-22 20:05:27 |
| TXN-01004011 | DoorDash | $63.75 | $19.12 | $44.63 | 2026-03-22 20:05:21 |
| TXN-01003697 | DoorDash | $44.46 | $13.34 | $31.12 | 2026-03-22 19:58:07 |
| TXN-01003099 | DoorDash | $56.02 | $16.81 | $39.21 | 2026-03-22 19:31:13 |
| TXN-01003655 | DoorDash | $66.80 | $20.04 | $46.76 | 2026-03-22 18:55:43 |
| TXN-01004103 | DoorDash | $56.57 | $16.97 | $39.60 | 2026-03-22 18:50:07 |
| TXN-01003829 | DoorDash | $67.61 | $20.28 | $47.33 | 2026-03-22 18:40:17 |
| TXN-01002635 | DoorDash | $54.35 | $16.30 | $38.05 | 2026-03-22 18:33:33 |
| TXN-01003391 | DoorDash | $36.57 | $10.97 | $25.60 | 2026-03-22 18:33:16 |