Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003415 | DoorDash | $49.43 | $14.83 | $34.60 | 2026-03-23 17:19:31 |
| TXN-01002899 | DoorDash | $55.48 | $16.64 | $38.84 | 2026-03-23 17:13:45 |
| TXN-01002943 | DoorDash | $65.24 | $19.57 | $45.67 | 2026-03-23 16:53:36 |
| TXN-01004207 | DoorDash | $39.29 | $11.79 | $27.50 | 2026-03-23 16:22:24 |
| TXN-01003938 | DoorDash | $63.98 | $19.19 | $44.79 | 2026-03-23 15:35:46 |
| TXN-01003729 | DoorDash | $48.72 | $14.62 | $34.10 | 2026-03-23 15:24:48 |
| TXN-01003713 | DoorDash | $42.31 | $12.69 | $29.62 | 2026-03-23 15:13:06 |
| TXN-01003574 | DoorDash | $36.56 | $10.97 | $25.59 | 2026-03-23 14:57:57 |
| TXN-01003558 | DoorDash | $64.73 | $19.42 | $45.31 | 2026-03-23 14:54:10 |
| TXN-01004326 | DoorDash | $41.05 | $12.31 | $28.74 | 2026-03-23 14:45:05 |
| TXN-01003072 | DoorDash | $38.72 | $11.62 | $27.10 | 2026-03-23 14:03:56 |
| TXN-01003346 | DoorDash | $78.08 | $23.42 | $54.66 | 2026-03-23 13:51:28 |
| TXN-01003699 | DoorDash | $33.47 | $10.04 | $23.43 | 2026-03-23 13:44:27 |
| TXN-01002978 | DoorDash | $55.00 | $16.50 | $38.50 | 2026-03-23 13:32:48 |
| TXN-01003556 | DoorDash | $42.80 | $12.84 | $29.96 | 2026-03-23 13:19:53 |
| TXN-01002729 | DoorDash | $83.61 | $25.08 | $58.53 | 2026-03-23 13:17:25 |
| TXN-01002746 | DoorDash | $82.27 | $24.68 | $57.59 | 2026-03-23 13:14:49 |
| TXN-01003089 | DoorDash | $52.26 | $15.68 | $36.58 | 2026-03-23 12:59:27 |
| TXN-01002728 | DoorDash | $42.94 | $12.88 | $30.06 | 2026-03-23 12:42:06 |
| TXN-01004115 | DoorDash | $66.33 | $19.90 | $46.43 | 2026-03-23 12:18:52 |
| TXN-01002637 | DoorDash | $73.61 | $22.08 | $51.53 | 2026-03-23 12:16:49 |
| TXN-01003396 | DoorDash | $66.32 | $19.90 | $46.42 | 2026-03-23 12:13:22 |
| TXN-01004401 | DoorDash | $44.57 | $13.37 | $31.20 | 2026-03-23 12:10:38 |
| TXN-01003403 | DoorDash | $80.45 | $24.14 | $56.31 | 2026-03-23 12:09:39 |
| TXN-01003247 | DoorDash | $59.37 | $17.81 | $41.56 | 2026-03-23 12:07:29 |