Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003677 | DoorDash | $34.44 | $10.33 | $24.11 | 2026-03-23 22:31:20 |
| TXN-01003125 | DoorDash | $45.03 | $13.51 | $31.52 | 2026-03-23 21:58:12 |
| TXN-01003889 | DoorDash | $59.69 | $17.91 | $41.78 | 2026-03-23 21:58:12 |
| TXN-01003193 | DoorDash | $82.20 | $24.66 | $57.54 | 2026-03-23 21:53:19 |
| TXN-01003850 | DoorDash | $40.91 | $12.27 | $28.64 | 2026-03-23 21:42:04 |
| TXN-01003572 | DoorDash | $58.39 | $17.52 | $40.87 | 2026-03-23 20:20:32 |
| TXN-01002976 | DoorDash | $39.88 | $11.96 | $27.92 | 2026-03-23 20:20:04 |
| TXN-01003132 | DoorDash | $60.06 | $18.02 | $42.04 | 2026-03-23 20:04:50 |
| TXN-01003218 | DoorDash | $53.44 | $16.03 | $37.41 | 2026-03-23 19:53:33 |
| TXN-01003568 | DoorDash | $81.28 | $24.38 | $56.90 | 2026-03-23 19:35:21 |
| TXN-01003892 | DoorDash | $32.35 | $9.71 | $22.64 | 2026-03-23 19:32:12 |
| TXN-01003561 | DoorDash | $44.80 | $13.44 | $31.36 | 2026-03-23 19:26:31 |
| TXN-01003135 | DoorDash | $33.47 | $10.04 | $23.43 | 2026-03-23 19:03:18 |
| TXN-01004196 | DoorDash | $72.18 | $21.65 | $50.53 | 2026-03-23 18:52:30 |
| TXN-01002792 | DoorDash | $64.69 | $19.41 | $45.28 | 2026-03-23 18:42:04 |
| TXN-01002937 | DoorDash | $52.70 | $15.81 | $36.89 | 2026-03-23 18:23:48 |
| TXN-01003245 | DoorDash | $43.44 | $13.03 | $30.41 | 2026-03-23 18:22:47 |
| TXN-01003035 | DoorDash | $64.41 | $19.32 | $45.09 | 2026-03-23 18:19:02 |
| TXN-01003114 | DoorDash | $78.25 | $23.47 | $54.78 | 2026-03-23 18:18:52 |
| TXN-01002636 | DoorDash | $45.09 | $13.53 | $31.56 | 2026-03-23 18:17:20 |
| TXN-01004352 | DoorDash | $60.45 | $18.14 | $42.31 | 2026-03-23 18:13:31 |
| TXN-01003869 | DoorDash | $59.80 | $17.94 | $41.86 | 2026-03-23 17:44:18 |
| TXN-01004358 | DoorDash | $72.99 | $21.90 | $51.09 | 2026-03-23 17:43:56 |
| TXN-01004252 | DoorDash | $84.37 | $25.31 | $59.06 | 2026-03-23 17:31:24 |
| TXN-01003932 | DoorDash | $81.13 | $24.34 | $56.79 | 2026-03-23 17:29:24 |