Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009223 | Clover | $37.80 | $0.91 | $36.89 | 2026-04-02 20:59:34 |
| TXN-01009299 | Clover | $28.63 | $0.69 | $27.94 | 2026-04-02 20:58:49 |
| TXN-01003789 | DoorDash | $67.29 | $20.19 | $47.10 | 2026-04-02 20:55:47 |
| TXN-01004698 | UberEats | $81.57 | $24.47 | $57.10 | 2026-04-02 20:54:19 |
| TXN-01007353 | Toast | $75.62 | $1.97 | $73.65 | 2026-04-02 20:46:28 |
| TXN-01002563 | DoorDash | $77.14 | $23.14 | $54.00 | 2026-04-02 20:43:15 |
| TXN-01004058 | DoorDash | $68.23 | $20.47 | $47.76 | 2026-04-02 20:41:18 |
| TXN-01002909 | DoorDash | $58.13 | $17.44 | $40.69 | 2026-04-02 20:38:26 |
| TXN-01009044 | Clover | $57.68 | $1.38 | $56.30 | 2026-04-02 20:35:22 |
| TXN-01004941 | UberEats | $66.51 | $19.95 | $46.56 | 2026-04-02 20:30:00 |
| TXN-01003379 | DoorDash | $44.67 | $13.40 | $31.27 | 2026-04-02 20:26:09 |
| TXN-01003770 | DoorDash | $58.55 | $17.56 | $40.99 | 2026-04-02 20:21:20 |
| TXN-01008899 | Clover | $58.47 | $1.40 | $57.07 | 2026-04-02 20:12:50 |
| TXN-01005343 | UberEats | $47.91 | $14.37 | $33.54 | 2026-04-02 20:08:11 |
| TXN-01003634 | DoorDash | $82.17 | $24.65 | $57.52 | 2026-04-02 20:07:58 |
| TXN-01004805 | UberEats | $62.62 | $18.79 | $43.83 | 2026-04-02 20:07:26 |
| TXN-01007876 | Square | $62.11 | $1.80 | $60.31 | 2026-04-02 20:05:16 |
| TXN-01008312 | Square | $40.83 | $1.18 | $39.65 | 2026-04-02 19:53:15 |
| TXN-01006049 | GrubHub | $67.08 | $20.12 | $46.96 | 2026-04-02 19:51:14 |
| TXN-01002579 | DoorDash | $71.13 | $21.34 | $49.79 | 2026-04-02 19:49:16 |
| TXN-01008948 | Clover | $52.46 | $1.26 | $51.20 | 2026-04-02 19:45:33 |
| TXN-01003576 | DoorDash | $73.87 | $22.16 | $51.71 | 2026-04-02 19:45:09 |
| TXN-01007581 | Toast | $67.19 | $1.75 | $65.44 | 2026-04-02 19:42:49 |
| TXN-01003859 | DoorDash | $37.15 | $11.14 | $26.01 | 2026-04-02 19:41:09 |
| TXN-01007194 | Toast | $54.04 | $1.41 | $52.63 | 2026-04-02 19:34:42 |