Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004246 | DoorDash | $65.76 | $19.73 | $46.03 | 2026-03-24 14:51:48 |
| TXN-01002832 | DoorDash | $38.05 | $11.41 | $26.64 | 2026-03-24 14:32:04 |
| TXN-01002652 | DoorDash | $40.27 | $12.08 | $28.19 | 2026-03-24 14:21:03 |
| TXN-01002712 | DoorDash | $73.10 | $21.93 | $51.17 | 2026-03-24 14:03:05 |
| TXN-01004300 | DoorDash | $70.05 | $21.01 | $49.04 | 2026-03-24 13:47:57 |
| TXN-01003844 | DoorDash | $49.79 | $14.94 | $34.85 | 2026-03-24 13:46:25 |
| TXN-01003322 | DoorDash | $45.69 | $13.71 | $31.98 | 2026-03-24 13:42:53 |
| TXN-01002709 | DoorDash | $45.21 | $13.56 | $31.65 | 2026-03-24 13:39:34 |
| TXN-01003219 | DoorDash | $35.43 | $10.63 | $24.80 | 2026-03-24 13:36:27 |
| TXN-01003063 | DoorDash | $39.10 | $11.73 | $27.37 | 2026-03-24 13:29:00 |
| TXN-01003823 | DoorDash | $43.92 | $13.18 | $30.74 | 2026-03-24 13:28:25 |
| TXN-01003291 | DoorDash | $83.99 | $25.20 | $58.79 | 2026-03-24 12:52:56 |
| TXN-01003583 | DoorDash | $60.26 | $18.08 | $42.18 | 2026-03-24 12:50:24 |
| TXN-01004079 | DoorDash | $82.10 | $24.63 | $57.47 | 2026-03-24 12:45:48 |
| TXN-01002604 | DoorDash | $79.87 | $23.96 | $55.91 | 2026-03-24 12:26:18 |
| TXN-01004066 | DoorDash | $51.57 | $15.47 | $36.10 | 2026-03-24 12:09:25 |
| TXN-01004354 | DoorDash | $82.90 | $24.87 | $58.03 | 2026-03-24 12:09:01 |
| TXN-01003399 | DoorDash | $73.58 | $22.07 | $51.51 | 2026-03-24 11:52:28 |
| TXN-01003741 | DoorDash | $57.00 | $17.10 | $39.90 | 2026-03-24 11:46:46 |
| TXN-01002570 | DoorDash | $80.66 | $24.20 | $56.46 | 2026-03-24 11:14:06 |
| TXN-01003296 | DoorDash | $82.97 | $24.89 | $58.08 | 2026-03-24 11:10:06 |
| TXN-01002671 | DoorDash | $44.44 | $13.33 | $31.11 | 2026-03-24 11:09:49 |
| TXN-01004287 | DoorDash | $71.21 | $21.36 | $49.85 | 2026-03-24 10:51:27 |
| TXN-01002721 | DoorDash | $79.36 | $23.81 | $55.55 | 2026-03-24 10:13:06 |
| TXN-01003451 | DoorDash | $82.95 | $24.89 | $58.06 | 2026-03-24 10:11:40 |