Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007444 | Toast | $52.41 | $1.36 | $51.05 | 2026-04-03 07:40:35 |
| TXN-01004168 | DoorDash | $84.78 | $25.43 | $59.35 | 2026-04-03 07:22:26 |
| TXN-01004363 | DoorDash | $81.65 | $24.50 | $57.15 | 2026-04-02 23:49:02 |
| TXN-01005018 | UberEats | $75.59 | $22.68 | $52.91 | 2026-04-02 23:49:01 |
| TXN-01004834 | UberEats | $80.17 | $24.05 | $56.12 | 2026-04-02 23:46:49 |
| TXN-01005492 | UberEats | $63.56 | $19.07 | $44.49 | 2026-04-02 23:38:42 |
| TXN-01007517 | Toast | $67.62 | $1.76 | $65.86 | 2026-04-02 23:24:29 |
| TXN-01007675 | Toast | $34.66 | $0.90 | $33.76 | 2026-04-02 22:59:03 |
| TXN-01008928 | Clover | $66.34 | $1.59 | $64.75 | 2026-04-02 22:56:16 |
| TXN-01003363 | DoorDash | $46.22 | $13.87 | $32.35 | 2026-04-02 22:51:51 |
| TXN-01004581 | UberEats | $64.84 | $19.45 | $45.39 | 2026-04-02 22:20:46 |
| TXN-01003873 | DoorDash | $82.07 | $24.62 | $57.45 | 2026-04-02 22:19:42 |
| TXN-01008493 | Square | $38.92 | $1.13 | $37.79 | 2026-04-02 22:16:53 |
| TXN-01003305 | DoorDash | $73.18 | $21.95 | $51.23 | 2026-04-02 22:15:25 |
| TXN-01003401 | DoorDash | $82.62 | $24.79 | $57.83 | 2026-04-02 21:59:18 |
| TXN-01003668 | DoorDash | $32.23 | $9.67 | $22.56 | 2026-04-02 21:51:06 |
| TXN-01006712 | Toast | $47.49 | $1.23 | $46.26 | 2026-04-02 21:51:04 |
| TXN-01004539 | UberEats | $62.82 | $18.85 | $43.97 | 2026-04-02 21:49:20 |
| TXN-01006177 | GrubHub | $76.78 | $23.03 | $53.75 | 2026-04-02 21:49:18 |
| TXN-01004889 | UberEats | $64.74 | $19.42 | $45.32 | 2026-04-02 21:48:32 |
| TXN-01004843 | UberEats | $39.84 | $11.95 | $27.89 | 2026-04-02 21:36:24 |
| TXN-01002568 | DoorDash | $76.61 | $22.98 | $53.63 | 2026-04-02 21:27:08 |
| TXN-01008498 | Square | $41.32 | $1.20 | $40.12 | 2026-04-02 21:25:55 |
| TXN-01009120 | Clover | $29.97 | $0.72 | $29.25 | 2026-04-02 21:14:41 |
| TXN-01007034 | Toast | $29.43 | $0.77 | $28.66 | 2026-04-02 21:11:16 |