Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1498 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$87,949.64
Filtered tolls
$26,384.44
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004994 | UberEats | $75.13 | $22.54 | $52.59 | 2026-03-20 19:34:53 |
| TXN-01005173 | UberEats | $80.57 | $24.17 | $56.40 | 2026-03-20 19:23:10 |
| TXN-01005109 | UberEats | $64.86 | $19.46 | $45.40 | 2026-03-20 18:56:13 |
| TXN-01005892 | UberEats | $35.60 | $10.68 | $24.92 | 2026-03-20 18:52:39 |
| TXN-01005046 | UberEats | $52.34 | $15.70 | $36.64 | 2026-03-20 18:43:51 |
| TXN-01004907 | UberEats | $35.17 | $10.55 | $24.62 | 2026-03-20 18:31:17 |
| TXN-01004737 | UberEats | $36.15 | $10.84 | $25.31 | 2026-03-20 18:30:16 |
| TXN-01005509 | UberEats | $61.68 | $18.50 | $43.18 | 2026-03-20 18:25:45 |
| TXN-01005757 | UberEats | $34.98 | $10.49 | $24.49 | 2026-03-20 18:16:56 |
| TXN-01005754 | UberEats | $81.91 | $24.57 | $57.34 | 2026-03-20 17:41:17 |
| TXN-01005808 | UberEats | $78.57 | $23.57 | $55.00 | 2026-03-20 17:29:45 |
| TXN-01005220 | UberEats | $45.97 | $13.79 | $32.18 | 2026-03-20 17:27:16 |
| TXN-01004517 | UberEats | $42.10 | $12.63 | $29.47 | 2026-03-20 17:16:34 |
| TXN-01004777 | UberEats | $61.55 | $18.46 | $43.09 | 2026-03-20 17:09:32 |
| TXN-01005747 | UberEats | $33.64 | $10.09 | $23.55 | 2026-03-20 17:04:39 |
| TXN-01004634 | UberEats | $61.89 | $18.57 | $43.32 | 2026-03-20 16:36:36 |
| TXN-01004495 | UberEats | $46.45 | $13.94 | $32.51 | 2026-03-20 16:32:14 |
| TXN-01005455 | UberEats | $60.97 | $18.29 | $42.68 | 2026-03-20 14:55:49 |
| TXN-01005795 | UberEats | $82.53 | $24.76 | $57.77 | 2026-03-20 14:12:08 |
| TXN-01005610 | UberEats | $72.47 | $21.74 | $50.73 | 2026-03-20 13:55:39 |
| TXN-01005787 | UberEats | $47.94 | $14.38 | $33.56 | 2026-03-20 13:54:48 |
| TXN-01005823 | UberEats | $76.84 | $23.05 | $53.79 | 2026-03-20 13:47:50 |
| TXN-01005080 | UberEats | $61.00 | $18.30 | $42.70 | 2026-03-20 13:19:48 |
| TXN-01004936 | UberEats | $65.97 | $19.79 | $46.18 | 2026-03-20 13:12:01 |
| TXN-01004810 | UberEats | $59.65 | $17.89 | $41.76 | 2026-03-20 13:03:19 |