Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003284 | DoorDash | $67.33 | $20.20 | $47.13 | 2026-03-24 20:21:57 |
| TXN-01003220 | DoorDash | $85.57 | $25.67 | $59.90 | 2026-03-24 20:20:50 |
| TXN-01002796 | DoorDash | $67.24 | $20.17 | $47.07 | 2026-03-24 20:20:44 |
| TXN-01003782 | DoorDash | $59.92 | $17.98 | $41.94 | 2026-03-24 19:54:02 |
| TXN-01002828 | DoorDash | $42.08 | $12.62 | $29.46 | 2026-03-24 19:37:20 |
| TXN-01003796 | DoorDash | $73.28 | $21.98 | $51.30 | 2026-03-24 19:32:32 |
| TXN-01003607 | DoorDash | $53.42 | $16.03 | $37.39 | 2026-03-24 19:31:01 |
| TXN-01002873 | DoorDash | $60.35 | $18.11 | $42.24 | 2026-03-24 19:27:18 |
| TXN-01003025 | DoorDash | $46.62 | $13.99 | $32.63 | 2026-03-24 19:16:13 |
| TXN-01003447 | DoorDash | $67.73 | $20.32 | $47.41 | 2026-03-24 19:12:49 |
| TXN-01004228 | DoorDash | $80.46 | $24.14 | $56.32 | 2026-03-24 19:09:55 |
| TXN-01002694 | DoorDash | $74.29 | $22.29 | $52.00 | 2026-03-24 18:49:35 |
| TXN-01002839 | DoorDash | $75.51 | $22.65 | $52.86 | 2026-03-24 18:47:32 |
| TXN-01002961 | DoorDash | $39.45 | $11.84 | $27.61 | 2026-03-24 18:30:00 |
| TXN-01002677 | DoorDash | $46.67 | $14.00 | $32.67 | 2026-03-24 18:01:09 |
| TXN-01004017 | DoorDash | $37.57 | $11.27 | $26.30 | 2026-03-24 17:59:36 |
| TXN-01003275 | DoorDash | $63.87 | $19.16 | $44.71 | 2026-03-24 17:56:17 |
| TXN-01003771 | DoorDash | $33.31 | $9.99 | $23.32 | 2026-03-24 17:53:28 |
| TXN-01004093 | DoorDash | $78.46 | $23.54 | $54.92 | 2026-03-24 17:52:33 |
| TXN-01004255 | DoorDash | $39.14 | $11.74 | $27.40 | 2026-03-24 17:31:47 |
| TXN-01004313 | DoorDash | $77.82 | $23.35 | $54.47 | 2026-03-24 17:24:37 |
| TXN-01003024 | DoorDash | $50.54 | $15.16 | $35.38 | 2026-03-24 16:47:50 |
| TXN-01003113 | DoorDash | $66.30 | $19.89 | $46.41 | 2026-03-24 16:25:14 |
| TXN-01004359 | DoorDash | $57.16 | $17.15 | $40.01 | 2026-03-24 15:36:28 |
| TXN-01004292 | DoorDash | $69.51 | $20.85 | $48.66 | 2026-03-24 15:03:38 |