Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009228 | Clover | $70.46 | $1.69 | $68.77 | 2026-04-03 10:48:03 |
| TXN-01008093 | Square | $42.68 | $1.24 | $41.44 | 2026-04-03 10:47:48 |
| TXN-01008834 | Clover | $40.65 | $0.98 | $39.67 | 2026-04-03 10:46:58 |
| TXN-01003693 | DoorDash | $40.50 | $12.15 | $28.35 | 2026-04-03 10:30:31 |
| TXN-01005567 | UberEats | $46.60 | $13.98 | $32.62 | 2026-04-03 10:27:34 |
| TXN-01006982 | Toast | $43.91 | $1.14 | $42.77 | 2026-04-03 10:13:39 |
| TXN-01003601 | DoorDash | $40.51 | $12.15 | $28.36 | 2026-04-03 10:13:28 |
| TXN-01004321 | DoorDash | $39.37 | $11.81 | $27.56 | 2026-04-03 10:12:38 |
| TXN-01005830 | UberEats | $61.42 | $18.43 | $42.99 | 2026-04-03 09:54:23 |
| TXN-01007087 | Toast | $67.21 | $1.75 | $65.46 | 2026-04-03 09:48:47 |
| TXN-01004795 | UberEats | $68.76 | $20.63 | $48.13 | 2026-04-03 09:45:50 |
| TXN-01006196 | GrubHub | $72.99 | $21.90 | $51.09 | 2026-04-03 09:41:35 |
| TXN-01003371 | DoorDash | $46.63 | $13.99 | $32.64 | 2026-04-03 09:39:28 |
| TXN-01005975 | GrubHub | $36.75 | $11.03 | $25.72 | 2026-04-03 09:30:50 |
| TXN-01005668 | UberEats | $54.60 | $16.38 | $38.22 | 2026-04-03 09:27:55 |
| TXN-01003417 | DoorDash | $35.15 | $10.54 | $24.61 | 2026-04-03 09:05:19 |
| TXN-01004979 | UberEats | $62.57 | $18.77 | $43.80 | 2026-04-03 08:57:47 |
| TXN-01006873 | Toast | $45.00 | $1.17 | $43.83 | 2026-04-03 08:55:22 |
| TXN-01005010 | UberEats | $51.77 | $15.53 | $36.24 | 2026-04-03 08:54:27 |
| TXN-01003843 | DoorDash | $45.35 | $13.61 | $31.74 | 2026-04-03 08:30:17 |
| TXN-01003074 | DoorDash | $48.07 | $14.42 | $33.65 | 2026-04-03 08:17:11 |
| TXN-01002883 | DoorDash | $58.38 | $17.51 | $40.87 | 2026-04-03 08:13:18 |
| TXN-01006294 | GrubHub | $81.85 | $24.55 | $57.30 | 2026-04-03 08:08:19 |
| TXN-01005589 | UberEats | $55.51 | $16.65 | $38.86 | 2026-04-03 07:47:31 |
| TXN-01008748 | Square | $39.01 | $1.13 | $37.88 | 2026-04-03 07:41:04 |