Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002793 | DoorDash | $36.29 | $10.89 | $25.40 | 2026-03-25 12:45:47 |
| TXN-01004137 | DoorDash | $55.24 | $16.57 | $38.67 | 2026-03-25 12:36:06 |
| TXN-01003349 | DoorDash | $69.73 | $20.92 | $48.81 | 2026-03-25 12:35:34 |
| TXN-01004343 | DoorDash | $78.07 | $23.42 | $54.65 | 2026-03-25 12:35:19 |
| TXN-01003557 | DoorDash | $83.40 | $25.02 | $58.38 | 2026-03-25 12:12:31 |
| TXN-01003822 | DoorDash | $72.10 | $21.63 | $50.47 | 2026-03-25 12:01:32 |
| TXN-01003107 | DoorDash | $52.32 | $15.70 | $36.62 | 2026-03-25 11:38:54 |
| TXN-01004113 | DoorDash | $54.45 | $16.34 | $38.11 | 2026-03-25 11:38:33 |
| TXN-01003793 | DoorDash | $74.18 | $22.25 | $51.93 | 2026-03-25 11:29:35 |
| TXN-01002784 | DoorDash | $69.79 | $20.94 | $48.85 | 2026-03-25 11:28:07 |
| TXN-01003356 | DoorDash | $34.39 | $10.32 | $24.07 | 2026-03-25 11:17:01 |
| TXN-01002658 | DoorDash | $45.00 | $13.50 | $31.50 | 2026-03-25 11:14:56 |
| TXN-01003288 | DoorDash | $66.63 | $19.99 | $46.64 | 2026-03-25 11:14:29 |
| TXN-01002651 | DoorDash | $38.54 | $11.56 | $26.98 | 2026-03-25 10:27:13 |
| TXN-01004045 | DoorDash | $50.38 | $15.11 | $35.27 | 2026-03-25 10:16:21 |
| TXN-01002707 | DoorDash | $33.68 | $10.10 | $23.58 | 2026-03-25 08:49:26 |
| TXN-01004005 | DoorDash | $44.40 | $13.32 | $31.08 | 2026-03-25 08:04:06 |
| TXN-01004141 | DoorDash | $48.49 | $14.55 | $33.94 | 2026-03-25 07:33:28 |
| TXN-01003300 | DoorDash | $53.09 | $15.93 | $37.16 | 2026-03-24 22:57:30 |
| TXN-01002549 | DoorDash | $61.28 | $18.38 | $42.90 | 2026-03-24 22:21:07 |
| TXN-01002705 | DoorDash | $69.41 | $20.82 | $48.59 | 2026-03-24 21:45:22 |
| TXN-01002861 | DoorDash | $59.80 | $17.94 | $41.86 | 2026-03-24 20:57:27 |
| TXN-01003996 | DoorDash | $75.03 | $22.51 | $52.52 | 2026-03-24 20:40:31 |
| TXN-01003963 | DoorDash | $32.48 | $9.74 | $22.74 | 2026-03-24 20:36:50 |
| TXN-01003700 | DoorDash | $33.30 | $9.99 | $23.31 | 2026-03-24 20:23:40 |