Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008922 | Clover | $71.87 | $1.72 | $70.15 | 2026-04-03 11:57:10 |
| TXN-01005585 | UberEats | $66.82 | $20.05 | $46.77 | 2026-04-03 11:55:10 |
| TXN-01004663 | UberEats | $41.40 | $12.42 | $28.98 | 2026-04-03 11:54:55 |
| TXN-01005980 | GrubHub | $81.83 | $24.55 | $57.28 | 2026-04-03 11:53:02 |
| TXN-01003312 | DoorDash | $55.69 | $16.71 | $38.98 | 2026-04-03 11:47:39 |
| TXN-01004021 | DoorDash | $42.52 | $12.76 | $29.76 | 2026-04-03 11:47:02 |
| TXN-01004582 | UberEats | $61.43 | $18.43 | $43.00 | 2026-04-03 11:39:57 |
| TXN-01006258 | GrubHub | $66.64 | $19.99 | $46.65 | 2026-04-03 11:37:53 |
| TXN-01007869 | Square | $42.83 | $1.24 | $41.59 | 2026-04-03 11:36:33 |
| TXN-01007936 | Square | $59.80 | $1.73 | $58.07 | 2026-04-03 11:35:22 |
| TXN-01003341 | DoorDash | $50.88 | $15.26 | $35.62 | 2026-04-03 11:31:54 |
| TXN-01005729 | UberEats | $39.60 | $11.88 | $27.72 | 2026-04-03 11:29:03 |
| TXN-01007723 | Toast | $57.08 | $1.48 | $55.60 | 2026-04-03 11:27:08 |
| TXN-01007713 | Toast | $45.64 | $1.19 | $44.45 | 2026-04-03 11:23:46 |
| TXN-01004309 | DoorDash | $79.53 | $23.86 | $55.67 | 2026-04-03 11:20:55 |
| TXN-01006203 | GrubHub | $49.70 | $14.91 | $34.79 | 2026-04-03 11:18:47 |
| TXN-01007862 | Square | $57.82 | $1.68 | $56.14 | 2026-04-03 11:15:22 |
| TXN-01003611 | DoorDash | $59.49 | $17.85 | $41.64 | 2026-04-03 11:13:09 |
| TXN-01007170 | Toast | $68.04 | $1.77 | $66.27 | 2026-04-03 11:12:39 |
| TXN-01003243 | DoorDash | $52.60 | $15.78 | $36.82 | 2026-04-03 11:11:32 |
| TXN-01004609 | UberEats | $38.69 | $11.61 | $27.08 | 2026-04-03 11:11:14 |
| TXN-01004216 | DoorDash | $36.23 | $10.87 | $25.36 | 2026-04-03 11:05:56 |
| TXN-01006683 | Toast | $32.77 | $0.85 | $31.92 | 2026-04-03 11:05:42 |
| TXN-01008503 | Square | $42.18 | $1.22 | $40.96 | 2026-04-03 10:56:05 |
| TXN-01005356 | UberEats | $63.37 | $19.01 | $44.36 | 2026-04-03 10:51:27 |