Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003326 | DoorDash | $70.18 | $21.05 | $49.13 | 2026-03-25 17:36:24 |
| TXN-01003714 | DoorDash | $41.44 | $12.43 | $29.01 | 2026-03-25 17:34:54 |
| TXN-01003803 | DoorDash | $72.63 | $21.79 | $50.84 | 2026-03-25 16:25:56 |
| TXN-01003211 | DoorDash | $67.61 | $20.28 | $47.33 | 2026-03-25 16:18:44 |
| TXN-01003740 | DoorDash | $51.58 | $15.47 | $36.11 | 2026-03-25 16:13:51 |
| TXN-01002882 | DoorDash | $83.65 | $25.10 | $58.55 | 2026-03-25 16:12:00 |
| TXN-01003819 | DoorDash | $76.21 | $22.86 | $53.35 | 2026-03-25 15:59:55 |
| TXN-01003990 | DoorDash | $52.81 | $15.84 | $36.97 | 2026-03-25 15:59:09 |
| TXN-01003790 | DoorDash | $41.63 | $12.49 | $29.14 | 2026-03-25 15:27:57 |
| TXN-01003848 | DoorDash | $37.48 | $11.24 | $26.24 | 2026-03-25 15:26:47 |
| TXN-01002777 | DoorDash | $36.52 | $10.96 | $25.56 | 2026-03-25 15:08:17 |
| TXN-01003110 | DoorDash | $84.67 | $25.40 | $59.27 | 2026-03-25 14:48:13 |
| TXN-01003283 | DoorDash | $65.50 | $19.65 | $45.85 | 2026-03-25 14:47:17 |
| TXN-01004072 | DoorDash | $78.08 | $23.42 | $54.66 | 2026-03-25 14:22:50 |
| TXN-01002551 | DoorDash | $64.09 | $19.23 | $44.86 | 2026-03-25 14:18:54 |
| TXN-01004008 | DoorDash | $37.70 | $11.31 | $26.39 | 2026-03-25 14:08:14 |
| TXN-01003921 | DoorDash | $76.97 | $23.09 | $53.88 | 2026-03-25 14:07:30 |
| TXN-01004325 | DoorDash | $43.13 | $12.94 | $30.19 | 2026-03-25 14:01:34 |
| TXN-01004219 | DoorDash | $41.40 | $12.42 | $28.98 | 2026-03-25 13:53:31 |
| TXN-01002979 | DoorDash | $38.49 | $11.55 | $26.94 | 2026-03-25 13:49:24 |
| TXN-01003365 | DoorDash | $44.78 | $13.43 | $31.35 | 2026-03-25 13:44:08 |
| TXN-01003706 | DoorDash | $56.11 | $16.83 | $39.28 | 2026-03-25 13:16:30 |
| TXN-01003758 | DoorDash | $46.50 | $13.95 | $32.55 | 2026-03-25 13:15:09 |
| TXN-01003295 | DoorDash | $34.72 | $10.42 | $24.30 | 2026-03-25 13:14:44 |
| TXN-01003000 | DoorDash | $37.42 | $11.23 | $26.19 | 2026-03-25 12:54:12 |