Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004692 | UberEats | $73.15 | $21.95 | $51.20 | 2026-04-03 12:55:58 |
| TXN-01004221 | DoorDash | $55.03 | $16.51 | $38.52 | 2026-04-03 12:52:34 |
| TXN-01006323 | GrubHub | $46.91 | $14.07 | $32.84 | 2026-04-03 12:52:24 |
| TXN-01003034 | DoorDash | $53.60 | $16.08 | $37.52 | 2026-04-03 12:46:23 |
| TXN-01007770 | Toast | $62.71 | $1.63 | $61.08 | 2026-04-03 12:36:24 |
| TXN-01004473 | UberEats | $77.36 | $23.21 | $54.15 | 2026-04-03 12:36:05 |
| TXN-01003964 | DoorDash | $71.32 | $21.40 | $49.92 | 2026-04-03 12:35:15 |
| TXN-01003453 | DoorDash | $55.81 | $16.74 | $39.07 | 2026-04-03 12:33:18 |
| TXN-01006818 | Toast | $77.07 | $2.00 | $75.07 | 2026-04-03 12:31:55 |
| TXN-01006667 | Toast | $62.23 | $1.62 | $60.61 | 2026-04-03 12:31:39 |
| TXN-01002714 | DoorDash | $64.06 | $19.22 | $44.84 | 2026-04-03 12:30:44 |
| TXN-01008252 | Square | $47.44 | $1.38 | $46.06 | 2026-04-03 12:28:04 |
| TXN-01004046 | DoorDash | $61.62 | $18.49 | $43.13 | 2026-04-03 12:27:31 |
| TXN-01003623 | DoorDash | $32.86 | $9.86 | $23.00 | 2026-04-03 12:21:13 |
| TXN-01005812 | UberEats | $80.18 | $24.05 | $56.13 | 2026-04-03 12:20:12 |
| TXN-01006556 | GrubHub | $62.76 | $18.83 | $43.93 | 2026-04-03 12:15:57 |
| TXN-01005304 | UberEats | $56.29 | $16.89 | $39.40 | 2026-04-03 12:14:45 |
| TXN-01007954 | Square | $57.64 | $1.67 | $55.97 | 2026-04-03 12:10:26 |
| TXN-01002982 | DoorDash | $82.88 | $24.86 | $58.02 | 2026-04-03 12:09:53 |
| TXN-01008876 | Clover | $29.02 | $0.70 | $28.32 | 2026-04-03 12:02:56 |
| TXN-01005660 | UberEats | $35.78 | $10.73 | $25.05 | 2026-04-03 12:02:01 |
| TXN-01009070 | Clover | $48.43 | $1.16 | $47.27 | 2026-04-03 12:01:49 |
| TXN-01003671 | DoorDash | $37.38 | $11.21 | $26.17 | 2026-04-03 12:01:01 |
| TXN-01004278 | DoorDash | $68.65 | $20.60 | $48.05 | 2026-04-03 12:00:12 |
| TXN-01004863 | UberEats | $79.12 | $23.74 | $55.38 | 2026-04-03 11:57:28 |