Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002984 | DoorDash | $68.94 | $20.68 | $48.26 | 2026-03-25 20:41:22 |
| TXN-01004203 | DoorDash | $38.03 | $11.41 | $26.62 | 2026-03-25 20:29:00 |
| TXN-01003172 | DoorDash | $57.08 | $17.12 | $39.96 | 2026-03-25 20:03:20 |
| TXN-01004296 | DoorDash | $82.33 | $24.70 | $57.63 | 2026-03-25 19:51:49 |
| TXN-01003116 | DoorDash | $47.66 | $14.30 | $33.36 | 2026-03-25 19:48:29 |
| TXN-01002949 | DoorDash | $58.09 | $17.43 | $40.66 | 2026-03-25 19:46:05 |
| TXN-01003164 | DoorDash | $46.75 | $14.03 | $32.72 | 2026-03-25 19:34:55 |
| TXN-01003906 | DoorDash | $75.26 | $22.58 | $52.68 | 2026-03-25 19:34:26 |
| TXN-01003679 | DoorDash | $52.77 | $15.83 | $36.94 | 2026-03-25 19:27:44 |
| TXN-01003370 | DoorDash | $69.83 | $20.95 | $48.88 | 2026-03-25 19:14:29 |
| TXN-01004320 | DoorDash | $41.47 | $12.44 | $29.03 | 2026-03-25 19:06:47 |
| TXN-01003373 | DoorDash | $62.21 | $18.66 | $43.55 | 2026-03-25 18:57:22 |
| TXN-01002893 | DoorDash | $42.41 | $12.72 | $29.69 | 2026-03-25 18:56:40 |
| TXN-01004167 | DoorDash | $67.43 | $20.23 | $47.20 | 2026-03-25 18:53:52 |
| TXN-01004013 | DoorDash | $74.60 | $22.38 | $52.22 | 2026-03-25 18:48:15 |
| TXN-01004270 | DoorDash | $49.77 | $14.93 | $34.84 | 2026-03-25 18:46:59 |
| TXN-01003047 | DoorDash | $37.56 | $11.27 | $26.29 | 2026-03-25 18:44:13 |
| TXN-01004110 | DoorDash | $54.03 | $16.21 | $37.82 | 2026-03-25 18:33:57 |
| TXN-01004143 | DoorDash | $67.96 | $20.39 | $47.57 | 2026-03-25 18:33:08 |
| TXN-01003378 | DoorDash | $56.43 | $16.93 | $39.50 | 2026-03-25 18:19:21 |
| TXN-01002769 | DoorDash | $65.36 | $19.61 | $45.75 | 2026-03-25 18:07:37 |
| TXN-01004019 | DoorDash | $72.58 | $21.77 | $50.81 | 2026-03-25 18:01:47 |
| TXN-01004237 | DoorDash | $83.38 | $25.01 | $58.37 | 2026-03-25 17:49:43 |
| TXN-01004301 | DoorDash | $68.08 | $20.42 | $47.66 | 2026-03-25 17:46:37 |
| TXN-01003022 | DoorDash | $52.87 | $15.86 | $37.01 | 2026-03-25 17:44:27 |