Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007387 | Toast | $49.62 | $1.29 | $48.33 | 2026-04-03 14:04:55 |
| TXN-01007758 | Toast | $67.28 | $1.75 | $65.53 | 2026-04-03 14:01:28 |
| TXN-01007126 | Toast | $38.51 | $1.00 | $37.51 | 2026-04-03 13:49:27 |
| TXN-01006679 | Toast | $43.22 | $1.12 | $42.10 | 2026-04-03 13:48:43 |
| TXN-01007143 | Toast | $67.29 | $1.75 | $65.54 | 2026-04-03 13:47:38 |
| TXN-01007617 | Toast | $51.95 | $1.35 | $50.60 | 2026-04-03 13:44:22 |
| TXN-01003861 | DoorDash | $47.82 | $14.35 | $33.47 | 2026-04-03 13:43:58 |
| TXN-01003808 | DoorDash | $85.52 | $25.66 | $59.86 | 2026-04-03 13:38:57 |
| TXN-01004353 | DoorDash | $70.14 | $21.04 | $49.10 | 2026-04-03 13:37:35 |
| TXN-01003760 | DoorDash | $75.39 | $22.62 | $52.77 | 2026-04-03 13:34:39 |
| TXN-01006490 | GrubHub | $69.03 | $20.71 | $48.32 | 2026-04-03 13:33:40 |
| TXN-01007561 | Toast | $68.59 | $1.78 | $66.81 | 2026-04-03 13:33:24 |
| TXN-01005766 | UberEats | $73.49 | $22.05 | $51.44 | 2026-04-03 13:33:20 |
| TXN-01009004 | Clover | $62.47 | $1.50 | $60.97 | 2026-04-03 13:32:50 |
| TXN-01002641 | DoorDash | $43.78 | $13.13 | $30.65 | 2026-04-03 13:31:06 |
| TXN-01006030 | GrubHub | $73.77 | $22.13 | $51.64 | 2026-04-03 13:30:55 |
| TXN-01003545 | DoorDash | $46.27 | $13.88 | $32.39 | 2026-04-03 13:22:47 |
| TXN-01006070 | GrubHub | $76.33 | $22.90 | $53.43 | 2026-04-03 13:19:26 |
| TXN-01005689 | UberEats | $42.73 | $12.82 | $29.91 | 2026-04-03 13:16:28 |
| TXN-01008966 | Clover | $73.03 | $1.75 | $71.28 | 2026-04-03 13:12:49 |
| TXN-01005000 | UberEats | $48.39 | $14.52 | $33.87 | 2026-04-03 13:09:14 |
| TXN-01008597 | Square | $75.10 | $2.18 | $72.92 | 2026-04-03 13:07:44 |
| TXN-01003444 | DoorDash | $44.46 | $13.34 | $31.12 | 2026-04-03 13:05:48 |
| TXN-01006852 | Toast | $34.71 | $0.90 | $33.81 | 2026-04-03 13:05:43 |
| TXN-01008382 | Square | $29.72 | $0.86 | $28.86 | 2026-04-03 12:57:05 |