Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1498 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$87,949.64
Filtered tolls
$26,384.44
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005908 | UberEats | $42.92 | $12.88 | $30.04 | 2026-03-22 18:36:29 |
| TXN-01005432 | UberEats | $38.97 | $11.69 | $27.28 | 2026-03-22 18:11:25 |
| TXN-01004709 | UberEats | $69.94 | $20.98 | $48.96 | 2026-03-22 18:03:43 |
| TXN-01005678 | UberEats | $56.84 | $17.05 | $39.79 | 2026-03-22 15:57:24 |
| TXN-01005437 | UberEats | $77.88 | $23.36 | $54.52 | 2026-03-22 15:54:17 |
| TXN-01005189 | UberEats | $39.87 | $11.96 | $27.91 | 2026-03-22 15:27:49 |
| TXN-01005666 | UberEats | $60.55 | $18.16 | $42.39 | 2026-03-22 15:02:20 |
| TXN-01004682 | UberEats | $62.62 | $18.79 | $43.83 | 2026-03-22 14:35:36 |
| TXN-01004950 | UberEats | $65.24 | $19.57 | $45.67 | 2026-03-22 14:07:56 |
| TXN-01004538 | UberEats | $58.47 | $17.54 | $40.93 | 2026-03-22 13:57:01 |
| TXN-01004742 | UberEats | $53.24 | $15.97 | $37.27 | 2026-03-22 13:54:54 |
| TXN-01005875 | UberEats | $42.38 | $12.71 | $29.67 | 2026-03-22 13:54:01 |
| TXN-01005140 | UberEats | $74.11 | $22.23 | $51.88 | 2026-03-22 13:43:31 |
| TXN-01005397 | UberEats | $54.24 | $16.27 | $37.97 | 2026-03-22 13:36:38 |
| TXN-01004981 | UberEats | $71.53 | $21.46 | $50.07 | 2026-03-22 13:25:55 |
| TXN-01005783 | UberEats | $83.49 | $25.05 | $58.44 | 2026-03-22 13:00:11 |
| TXN-01004852 | UberEats | $67.46 | $20.24 | $47.22 | 2026-03-22 12:58:43 |
| TXN-01004815 | UberEats | $52.40 | $15.72 | $36.68 | 2026-03-22 12:54:10 |
| TXN-01004720 | UberEats | $50.41 | $15.12 | $35.29 | 2026-03-22 12:53:31 |
| TXN-01004964 | UberEats | $46.98 | $14.09 | $32.89 | 2026-03-22 12:36:56 |
| TXN-01004571 | UberEats | $70.41 | $21.12 | $49.29 | 2026-03-22 12:34:39 |
| TXN-01004515 | UberEats | $46.75 | $14.03 | $32.72 | 2026-03-22 12:33:54 |
| TXN-01005341 | UberEats | $76.91 | $23.07 | $53.84 | 2026-03-22 12:15:26 |
| TXN-01005296 | UberEats | $58.52 | $17.56 | $40.96 | 2026-03-22 12:12:01 |
| TXN-01005377 | UberEats | $85.48 | $25.64 | $59.84 | 2026-03-22 12:07:39 |