Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004383 | DoorDash | $34.18 | $10.25 | $23.93 | 2026-03-26 12:24:21 |
| TXN-01003903 | DoorDash | $68.03 | $20.41 | $47.62 | 2026-03-26 12:16:00 |
| TXN-01003967 | DoorDash | $54.26 | $16.28 | $37.98 | 2026-03-26 12:15:39 |
| TXN-01002942 | DoorDash | $82.70 | $24.81 | $57.89 | 2026-03-26 12:09:25 |
| TXN-01004148 | DoorDash | $47.71 | $14.31 | $33.40 | 2026-03-26 12:01:45 |
| TXN-01003971 | DoorDash | $75.85 | $22.75 | $53.10 | 2026-03-26 11:42:15 |
| TXN-01004122 | DoorDash | $77.12 | $23.14 | $53.98 | 2026-03-26 11:26:12 |
| TXN-01004156 | DoorDash | $40.08 | $12.02 | $28.06 | 2026-03-26 11:01:49 |
| TXN-01004280 | DoorDash | $59.66 | $17.90 | $41.76 | 2026-03-26 10:53:07 |
| TXN-01003222 | DoorDash | $71.57 | $21.47 | $50.10 | 2026-03-26 10:35:49 |
| TXN-01004340 | DoorDash | $67.43 | $20.23 | $47.20 | 2026-03-26 10:19:15 |
| TXN-01002788 | DoorDash | $74.71 | $22.41 | $52.30 | 2026-03-26 09:51:00 |
| TXN-01004420 | DoorDash | $37.96 | $11.39 | $26.57 | 2026-03-26 09:46:06 |
| TXN-01002525 | DoorDash | $43.64 | $13.09 | $30.55 | 2026-03-26 09:38:49 |
| TXN-01003458 | DoorDash | $52.63 | $15.79 | $36.84 | 2026-03-26 09:24:49 |
| TXN-01002838 | DoorDash | $40.24 | $12.07 | $28.17 | 2026-03-26 08:38:13 |
| TXN-01004403 | DoorDash | $55.04 | $16.51 | $38.53 | 2026-03-26 08:14:08 |
| TXN-01003956 | DoorDash | $37.26 | $11.18 | $26.08 | 2026-03-26 07:57:30 |
| TXN-01004164 | DoorDash | $43.77 | $13.13 | $30.64 | 2026-03-25 21:46:14 |
| TXN-01003664 | DoorDash | $74.91 | $22.47 | $52.44 | 2026-03-25 21:33:42 |
| TXN-01004078 | DoorDash | $66.71 | $20.01 | $46.70 | 2026-03-25 21:31:56 |
| TXN-01003646 | DoorDash | $78.14 | $23.44 | $54.70 | 2026-03-25 21:31:50 |
| TXN-01003475 | DoorDash | $80.46 | $24.14 | $56.32 | 2026-03-25 20:50:26 |
| TXN-01004333 | DoorDash | $53.24 | $15.97 | $37.27 | 2026-03-25 20:45:28 |
| TXN-01003479 | DoorDash | $43.84 | $13.15 | $30.69 | 2026-03-25 20:42:24 |