Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008430 | Square | $46.07 | $1.34 | $44.73 | 2026-04-03 16:40:45 |
| TXN-01004152 | DoorDash | $67.40 | $20.22 | $47.18 | 2026-04-03 16:38:48 |
| TXN-01004100 | DoorDash | $51.23 | $15.37 | $35.86 | 2026-04-03 16:37:20 |
| TXN-01007676 | Toast | $44.22 | $1.15 | $43.07 | 2026-04-03 16:29:41 |
| TXN-01008118 | Square | $77.23 | $2.24 | $74.99 | 2026-04-03 16:29:02 |
| TXN-01003728 | DoorDash | $50.50 | $15.15 | $35.35 | 2026-04-03 16:20:58 |
| TXN-01005152 | UberEats | $35.48 | $10.64 | $24.84 | 2026-04-03 16:17:34 |
| TXN-01007399 | Toast | $69.36 | $1.80 | $67.56 | 2026-04-03 15:57:14 |
| TXN-01008915 | Clover | $63.10 | $1.51 | $61.59 | 2026-04-03 15:51:29 |
| TXN-01006785 | Toast | $30.67 | $0.80 | $29.87 | 2026-04-03 15:43:28 |
| TXN-01008336 | Square | $46.92 | $1.36 | $45.56 | 2026-04-03 15:31:52 |
| TXN-01002722 | DoorDash | $57.59 | $17.28 | $40.31 | 2026-04-03 15:25:03 |
| TXN-01004807 | UberEats | $79.63 | $23.89 | $55.74 | 2026-04-03 14:58:25 |
| TXN-01008817 | Clover | $32.63 | $0.78 | $31.85 | 2026-04-03 14:53:59 |
| TXN-01007274 | Toast | $48.84 | $1.27 | $47.57 | 2026-04-03 14:46:37 |
| TXN-01004447 | UberEats | $68.92 | $20.68 | $48.24 | 2026-04-03 14:38:35 |
| TXN-01008449 | Square | $69.17 | $2.01 | $67.16 | 2026-04-03 14:38:01 |
| TXN-01008581 | Square | $50.35 | $1.46 | $48.89 | 2026-04-03 14:31:59 |
| TXN-01006361 | GrubHub | $71.68 | $21.50 | $50.18 | 2026-04-03 14:27:36 |
| TXN-01008868 | Clover | $67.99 | $1.63 | $66.36 | 2026-04-03 14:24:01 |
| TXN-01005790 | UberEats | $69.72 | $20.92 | $48.80 | 2026-04-03 14:23:49 |
| TXN-01004700 | UberEats | $35.04 | $10.51 | $24.53 | 2026-04-03 14:17:45 |
| TXN-01006495 | GrubHub | $58.31 | $17.49 | $40.82 | 2026-04-03 14:16:02 |
| TXN-01003429 | DoorDash | $52.13 | $15.64 | $36.49 | 2026-04-03 14:09:09 |
| TXN-01007557 | Toast | $51.88 | $1.35 | $50.53 | 2026-04-03 14:06:29 |