Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1498 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$87,949.64
Filtered tolls
$26,384.44
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005137 | UberEats | $46.57 | $13.97 | $32.60 | 2026-03-23 11:39:26 |
| TXN-01004891 | UberEats | $37.49 | $11.25 | $26.24 | 2026-03-23 11:25:06 |
| TXN-01005559 | UberEats | $64.72 | $19.42 | $45.30 | 2026-03-23 11:10:03 |
| TXN-01005015 | UberEats | $46.05 | $13.81 | $32.24 | 2026-03-23 11:01:13 |
| TXN-01004526 | UberEats | $38.28 | $11.48 | $26.80 | 2026-03-23 10:43:46 |
| TXN-01005877 | UberEats | $77.25 | $23.18 | $54.07 | 2026-03-23 09:46:38 |
| TXN-01004860 | UberEats | $79.92 | $23.98 | $55.94 | 2026-03-23 09:31:12 |
| TXN-01005494 | UberEats | $53.55 | $16.06 | $37.49 | 2026-03-23 08:51:28 |
| TXN-01005139 | UberEats | $65.36 | $19.61 | $45.75 | 2026-03-23 08:00:35 |
| TXN-01004468 | UberEats | $72.82 | $21.85 | $50.97 | 2026-03-22 21:56:22 |
| TXN-01004812 | UberEats | $67.36 | $20.21 | $47.15 | 2026-03-22 21:25:12 |
| TXN-01005035 | UberEats | $38.59 | $11.58 | $27.01 | 2026-03-22 21:02:15 |
| TXN-01004431 | UberEats | $75.61 | $22.68 | $52.93 | 2026-03-22 20:53:27 |
| TXN-01005237 | UberEats | $80.83 | $24.25 | $56.58 | 2026-03-22 20:29:00 |
| TXN-01004690 | UberEats | $42.02 | $12.61 | $29.41 | 2026-03-22 20:13:56 |
| TXN-01004673 | UberEats | $41.74 | $12.52 | $29.22 | 2026-03-22 20:06:52 |
| TXN-01005570 | UberEats | $81.72 | $24.52 | $57.20 | 2026-03-22 20:02:56 |
| TXN-01005159 | UberEats | $40.21 | $12.06 | $28.15 | 2026-03-22 19:58:00 |
| TXN-01004640 | UberEats | $41.88 | $12.56 | $29.32 | 2026-03-22 19:36:29 |
| TXN-01005622 | UberEats | $55.02 | $16.51 | $38.51 | 2026-03-22 19:14:01 |
| TXN-01004514 | UberEats | $78.63 | $23.59 | $55.04 | 2026-03-22 19:09:06 |
| TXN-01004721 | UberEats | $37.55 | $11.26 | $26.29 | 2026-03-22 18:54:08 |
| TXN-01005580 | UberEats | $44.25 | $13.28 | $30.97 | 2026-03-22 18:48:31 |
| TXN-01005384 | UberEats | $63.14 | $18.94 | $44.20 | 2026-03-22 18:39:02 |
| TXN-01005234 | UberEats | $72.14 | $21.64 | $50.50 | 2026-03-22 18:38:42 |