Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003386 | DoorDash | $82.91 | $24.87 | $58.04 | 2026-03-26 18:43:24 |
| TXN-01002670 | DoorDash | $76.09 | $22.83 | $53.26 | 2026-03-26 18:18:53 |
| TXN-01003461 | DoorDash | $57.74 | $17.32 | $40.42 | 2026-03-26 18:18:43 |
| TXN-01004336 | DoorDash | $43.85 | $13.15 | $30.70 | 2026-03-26 18:11:53 |
| TXN-01003040 | DoorDash | $42.84 | $12.85 | $29.99 | 2026-03-26 18:08:42 |
| TXN-01003033 | DoorDash | $65.25 | $19.57 | $45.68 | 2026-03-26 17:27:46 |
| TXN-01004147 | DoorDash | $51.94 | $15.58 | $36.36 | 2026-03-26 17:04:51 |
| TXN-01004225 | DoorDash | $74.31 | $22.29 | $52.02 | 2026-03-26 16:40:27 |
| TXN-01002685 | DoorDash | $42.41 | $12.72 | $29.69 | 2026-03-26 16:21:53 |
| TXN-01002856 | DoorDash | $84.90 | $25.47 | $59.43 | 2026-03-26 15:56:49 |
| TXN-01002843 | DoorDash | $85.39 | $25.62 | $59.77 | 2026-03-26 15:36:40 |
| TXN-01002884 | DoorDash | $82.68 | $24.80 | $57.88 | 2026-03-26 14:28:33 |
| TXN-01004010 | DoorDash | $32.83 | $9.85 | $22.98 | 2026-03-26 14:17:41 |
| TXN-01003282 | DoorDash | $75.99 | $22.80 | $53.19 | 2026-03-26 14:13:29 |
| TXN-01002633 | DoorDash | $81.77 | $24.53 | $57.24 | 2026-03-26 14:08:20 |
| TXN-01003081 | DoorDash | $76.18 | $22.85 | $53.33 | 2026-03-26 14:04:20 |
| TXN-01003845 | DoorDash | $34.95 | $10.49 | $24.46 | 2026-03-26 13:55:16 |
| TXN-01002732 | DoorDash | $53.07 | $15.92 | $37.15 | 2026-03-26 13:41:41 |
| TXN-01004155 | DoorDash | $74.20 | $22.26 | $51.94 | 2026-03-26 13:36:15 |
| TXN-01003759 | DoorDash | $33.43 | $10.03 | $23.40 | 2026-03-26 13:14:10 |
| TXN-01003209 | DoorDash | $79.04 | $23.71 | $55.33 | 2026-03-26 13:12:35 |
| TXN-01003849 | DoorDash | $53.63 | $16.09 | $37.54 | 2026-03-26 13:05:15 |
| TXN-01003866 | DoorDash | $37.96 | $11.39 | $26.57 | 2026-03-26 12:53:33 |
| TXN-01003909 | DoorDash | $58.82 | $17.65 | $41.17 | 2026-03-26 12:42:35 |
| TXN-01004034 | DoorDash | $60.76 | $18.23 | $42.53 | 2026-03-26 12:28:27 |