Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007506 | Toast | $69.54 | $1.81 | $67.73 | 2026-04-03 17:51:39 |
| TXN-01003139 | DoorDash | $46.27 | $13.88 | $32.39 | 2026-04-03 17:50:07 |
| TXN-01004527 | UberEats | $35.52 | $10.66 | $24.86 | 2026-04-03 17:48:49 |
| TXN-01008763 | Square | $74.37 | $2.16 | $72.21 | 2026-04-03 17:47:42 |
| TXN-01005843 | UberEats | $65.54 | $19.66 | $45.88 | 2026-04-03 17:46:04 |
| TXN-01005736 | UberEats | $77.06 | $23.12 | $53.94 | 2026-04-03 17:43:36 |
| TXN-01004612 | UberEats | $33.80 | $10.14 | $23.66 | 2026-04-03 17:42:55 |
| TXN-01006066 | GrubHub | $53.79 | $16.14 | $37.65 | 2026-04-03 17:42:41 |
| TXN-01008342 | Square | $69.85 | $2.03 | $67.82 | 2026-04-03 17:38:24 |
| TXN-01005383 | UberEats | $56.68 | $17.00 | $39.68 | 2026-04-03 17:34:49 |
| TXN-01002642 | DoorDash | $50.45 | $15.13 | $35.32 | 2026-04-03 17:33:32 |
| TXN-01004444 | UberEats | $48.15 | $14.44 | $33.71 | 2026-04-03 17:31:59 |
| TXN-01008726 | Square | $73.56 | $2.13 | $71.43 | 2026-04-03 17:30:05 |
| TXN-01003901 | DoorDash | $81.68 | $24.50 | $57.18 | 2026-04-03 17:28:16 |
| TXN-01005306 | UberEats | $42.54 | $12.76 | $29.78 | 2026-04-03 17:26:01 |
| TXN-01004576 | UberEats | $42.47 | $12.74 | $29.73 | 2026-04-03 17:24:43 |
| TXN-01004488 | UberEats | $66.49 | $19.95 | $46.54 | 2026-04-03 17:24:34 |
| TXN-01008368 | Square | $77.61 | $2.25 | $75.36 | 2026-04-03 17:20:19 |
| TXN-01005281 | UberEats | $60.90 | $18.27 | $42.63 | 2026-04-03 17:19:26 |
| TXN-01008842 | Clover | $36.51 | $0.88 | $35.63 | 2026-04-03 17:07:41 |
| TXN-01009226 | Clover | $56.23 | $1.35 | $54.88 | 2026-04-03 17:03:05 |
| TXN-01002930 | DoorDash | $32.99 | $9.90 | $23.09 | 2026-04-03 16:58:09 |
| TXN-01006297 | GrubHub | $38.59 | $11.58 | $27.01 | 2026-04-03 16:54:40 |
| TXN-01004589 | UberEats | $55.11 | $16.53 | $38.58 | 2026-04-03 16:52:34 |
| TXN-01006861 | Toast | $31.27 | $0.81 | $30.46 | 2026-04-03 16:48:12 |