Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1498 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$87,949.64
Filtered tolls
$26,384.44
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004879 | UberEats | $66.03 | $19.81 | $46.22 | 2026-03-23 19:22:08 |
| TXN-01005861 | UberEats | $34.71 | $10.41 | $24.30 | 2026-03-23 19:00:03 |
| TXN-01005889 | UberEats | $47.13 | $14.14 | $32.99 | 2026-03-23 18:50:03 |
| TXN-01004769 | UberEats | $62.90 | $18.87 | $44.03 | 2026-03-23 18:43:23 |
| TXN-01005838 | UberEats | $67.40 | $20.22 | $47.18 | 2026-03-23 18:20:54 |
| TXN-01004968 | UberEats | $64.65 | $19.39 | $45.26 | 2026-03-23 18:13:36 |
| TXN-01004437 | UberEats | $56.16 | $16.85 | $39.31 | 2026-03-23 18:07:58 |
| TXN-01005528 | UberEats | $72.54 | $21.76 | $50.78 | 2026-03-23 18:03:13 |
| TXN-01005636 | UberEats | $34.42 | $10.33 | $24.09 | 2026-03-23 17:53:36 |
| TXN-01004554 | UberEats | $33.00 | $9.90 | $23.10 | 2026-03-23 17:25:30 |
| TXN-01005011 | UberEats | $39.81 | $11.94 | $27.87 | 2026-03-23 17:22:48 |
| TXN-01005921 | UberEats | $40.21 | $12.06 | $28.15 | 2026-03-23 17:03:20 |
| TXN-01005051 | UberEats | $77.26 | $23.18 | $54.08 | 2026-03-23 15:37:59 |
| TXN-01005513 | UberEats | $47.00 | $14.10 | $32.90 | 2026-03-23 14:49:09 |
| TXN-01005110 | UberEats | $43.70 | $13.11 | $30.59 | 2026-03-23 14:47:05 |
| TXN-01005612 | UberEats | $45.21 | $13.56 | $31.65 | 2026-03-23 14:04:30 |
| TXN-01005619 | UberEats | $83.16 | $24.95 | $58.21 | 2026-03-23 13:42:54 |
| TXN-01005257 | UberEats | $77.91 | $23.37 | $54.54 | 2026-03-23 13:41:55 |
| TXN-01005188 | UberEats | $70.64 | $21.19 | $49.45 | 2026-03-23 12:49:40 |
| TXN-01005794 | UberEats | $62.75 | $18.82 | $43.93 | 2026-03-23 12:23:17 |
| TXN-01004686 | UberEats | $39.77 | $11.93 | $27.84 | 2026-03-23 12:19:51 |
| TXN-01004449 | UberEats | $40.16 | $12.05 | $28.11 | 2026-03-23 12:03:31 |
| TXN-01005176 | UberEats | $55.58 | $16.67 | $38.91 | 2026-03-23 11:59:27 |
| TXN-01005834 | UberEats | $62.85 | $18.86 | $43.99 | 2026-03-23 11:48:41 |
| TXN-01004773 | UberEats | $57.06 | $17.12 | $39.94 | 2026-03-23 11:44:06 |