Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1498 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$87,949.64
Filtered tolls
$26,384.44
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004780 | UberEats | $37.34 | $11.20 | $26.14 | 2026-03-24 11:46:48 |
| TXN-01004954 | UberEats | $38.10 | $11.43 | $26.67 | 2026-03-24 11:26:43 |
| TXN-01004585 | UberEats | $71.88 | $21.56 | $50.32 | 2026-03-24 10:55:25 |
| TXN-01004693 | UberEats | $40.31 | $12.09 | $28.22 | 2026-03-24 10:55:17 |
| TXN-01005277 | UberEats | $48.01 | $14.40 | $33.61 | 2026-03-24 10:51:16 |
| TXN-01005916 | UberEats | $49.85 | $14.96 | $34.89 | 2026-03-24 10:35:01 |
| TXN-01005095 | UberEats | $63.04 | $18.91 | $44.13 | 2026-03-24 10:10:32 |
| TXN-01005759 | UberEats | $77.76 | $23.33 | $54.43 | 2026-03-24 10:00:12 |
| TXN-01005214 | UberEats | $75.39 | $22.62 | $52.77 | 2026-03-24 09:32:36 |
| TXN-01004806 | UberEats | $58.30 | $17.49 | $40.81 | 2026-03-24 09:25:35 |
| TXN-01004774 | UberEats | $52.66 | $15.80 | $36.86 | 2026-03-24 09:03:48 |
| TXN-01004875 | UberEats | $69.41 | $20.82 | $48.59 | 2026-03-23 23:58:02 |
| TXN-01005091 | UberEats | $47.28 | $14.18 | $33.10 | 2026-03-23 21:58:56 |
| TXN-01005679 | UberEats | $60.25 | $18.07 | $42.18 | 2026-03-23 21:57:58 |
| TXN-01004821 | UberEats | $60.81 | $18.24 | $42.57 | 2026-03-23 21:38:43 |
| TXN-01005888 | UberEats | $32.58 | $9.77 | $22.81 | 2026-03-23 21:23:45 |
| TXN-01004778 | UberEats | $80.90 | $24.27 | $56.63 | 2026-03-23 20:51:32 |
| TXN-01005336 | UberEats | $72.04 | $21.61 | $50.43 | 2026-03-23 20:41:24 |
| TXN-01004482 | UberEats | $55.10 | $16.53 | $38.57 | 2026-03-23 20:41:15 |
| TXN-01005348 | UberEats | $74.96 | $22.49 | $52.47 | 2026-03-23 20:24:39 |
| TXN-01005180 | UberEats | $58.94 | $17.68 | $41.26 | 2026-03-23 20:19:34 |
| TXN-01005320 | UberEats | $36.39 | $10.92 | $25.47 | 2026-03-23 19:50:09 |
| TXN-01005700 | UberEats | $34.88 | $10.46 | $24.42 | 2026-03-23 19:40:26 |
| TXN-01004684 | UberEats | $45.98 | $13.79 | $32.19 | 2026-03-23 19:26:53 |
| TXN-01005894 | UberEats | $79.17 | $23.75 | $55.42 | 2026-03-23 19:26:08 |