Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002824 | DoorDash | $47.02 | $14.11 | $32.91 | 2026-03-27 16:04:28 |
| TXN-01002798 | DoorDash | $70.01 | $21.00 | $49.01 | 2026-03-27 15:05:13 |
| TXN-01004281 | DoorDash | $81.18 | $24.35 | $56.83 | 2026-03-27 15:03:12 |
| TXN-01002733 | DoorDash | $80.08 | $24.02 | $56.06 | 2026-03-27 14:58:58 |
| TXN-01003824 | DoorDash | $50.10 | $15.03 | $35.07 | 2026-03-27 14:39:20 |
| TXN-01004250 | DoorDash | $33.61 | $10.08 | $23.53 | 2026-03-27 14:24:49 |
| TXN-01003091 | DoorDash | $68.19 | $20.46 | $47.73 | 2026-03-27 14:11:43 |
| TXN-01003563 | DoorDash | $48.85 | $14.65 | $34.20 | 2026-03-27 14:07:38 |
| TXN-01003686 | DoorDash | $56.38 | $16.91 | $39.47 | 2026-03-27 14:00:43 |
| TXN-01002946 | DoorDash | $69.13 | $20.74 | $48.39 | 2026-03-27 14:00:17 |
| TXN-01004182 | DoorDash | $59.74 | $17.92 | $41.82 | 2026-03-27 13:56:24 |
| TXN-01004277 | DoorDash | $49.59 | $14.88 | $34.71 | 2026-03-27 13:31:49 |
| TXN-01003692 | DoorDash | $34.33 | $10.30 | $24.03 | 2026-03-27 13:07:43 |
| TXN-01003571 | DoorDash | $70.15 | $21.05 | $49.10 | 2026-03-27 12:52:15 |
| TXN-01003111 | DoorDash | $54.61 | $16.38 | $38.23 | 2026-03-27 12:49:23 |
| TXN-01003626 | DoorDash | $57.94 | $17.38 | $40.56 | 2026-03-27 12:42:54 |
| TXN-01004303 | DoorDash | $70.40 | $21.12 | $49.28 | 2026-03-27 12:32:08 |
| TXN-01003369 | DoorDash | $75.47 | $22.64 | $52.83 | 2026-03-27 12:22:45 |
| TXN-01002611 | DoorDash | $52.87 | $15.86 | $37.01 | 2026-03-27 12:13:06 |
| TXN-01003614 | DoorDash | $43.01 | $12.90 | $30.11 | 2026-03-27 12:12:20 |
| TXN-01003867 | DoorDash | $36.04 | $10.81 | $25.23 | 2026-03-27 12:04:29 |
| TXN-01004012 | DoorDash | $81.70 | $24.51 | $57.19 | 2026-03-27 11:51:16 |
| TXN-01002864 | DoorDash | $63.90 | $19.17 | $44.73 | 2026-03-27 11:46:02 |
| TXN-01003076 | DoorDash | $66.29 | $19.89 | $46.40 | 2026-03-27 11:46:02 |
| TXN-01004279 | DoorDash | $48.63 | $14.59 | $34.04 | 2026-03-27 11:43:57 |