Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009098 | Clover | $58.33 | $1.40 | $56.93 | 2026-04-03 20:01:33 |
| TXN-01009009 | Clover | $42.80 | $1.03 | $41.77 | 2026-04-03 19:50:44 |
| TXN-01005514 | UberEats | $58.50 | $17.55 | $40.95 | 2026-04-03 19:50:27 |
| TXN-01003136 | DoorDash | $75.71 | $22.71 | $53.00 | 2026-04-03 19:49:02 |
| TXN-01007379 | Toast | $59.87 | $1.56 | $58.31 | 2026-04-03 19:48:41 |
| TXN-01008823 | Clover | $28.20 | $0.68 | $27.52 | 2026-04-03 19:48:28 |
| TXN-01003333 | DoorDash | $82.59 | $24.78 | $57.81 | 2026-04-03 19:47:49 |
| TXN-01007142 | Toast | $55.63 | $1.45 | $54.18 | 2026-04-03 19:47:37 |
| TXN-01005422 | UberEats | $44.23 | $13.27 | $30.96 | 2026-04-03 19:46:58 |
| TXN-01006095 | GrubHub | $73.31 | $21.99 | $51.32 | 2026-04-03 19:41:52 |
| TXN-01005684 | UberEats | $85.69 | $25.71 | $59.98 | 2026-04-03 19:39:39 |
| TXN-01005592 | UberEats | $37.74 | $11.32 | $26.42 | 2026-04-03 19:38:02 |
| TXN-01005698 | UberEats | $64.54 | $19.36 | $45.18 | 2026-04-03 19:37:49 |
| TXN-01008126 | Square | $75.98 | $2.20 | $73.78 | 2026-04-03 19:33:58 |
| TXN-01007771 | Toast | $64.04 | $1.67 | $62.37 | 2026-04-03 19:27:56 |
| TXN-01004890 | UberEats | $75.45 | $22.64 | $52.81 | 2026-04-03 19:24:02 |
| TXN-01008727 | Square | $50.45 | $1.46 | $48.99 | 2026-04-03 19:23:24 |
| TXN-01003584 | DoorDash | $54.87 | $16.46 | $38.41 | 2026-04-03 19:19:16 |
| TXN-01004035 | DoorDash | $41.43 | $12.43 | $29.00 | 2026-04-03 19:17:20 |
| TXN-01008173 | Square | $72.76 | $2.11 | $70.65 | 2026-04-03 19:14:31 |
| TXN-01008168 | Square | $67.93 | $1.97 | $65.96 | 2026-04-03 19:13:25 |
| TXN-01004390 | DoorDash | $39.10 | $11.73 | $27.37 | 2026-04-03 19:12:44 |
| TXN-01003270 | DoorDash | $58.61 | $17.58 | $41.03 | 2026-04-03 19:12:08 |
| TXN-01002775 | DoorDash | $64.90 | $19.47 | $45.43 | 2026-04-03 19:02:22 |
| TXN-01003683 | DoorDash | $45.35 | $13.61 | $31.74 | 2026-04-03 18:59:06 |