Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007211 | Toast | $31.28 | $0.81 | $30.47 | 2026-03-21 12:06:31 |
| TXN-01006795 | Toast | $40.16 | $1.04 | $39.12 | 2026-03-21 12:06:10 |
| TXN-01007208 | Toast | $61.25 | $1.59 | $59.66 | 2026-03-21 11:34:15 |
| TXN-01006926 | Toast | $51.08 | $1.33 | $49.75 | 2026-03-21 11:26:56 |
| TXN-01007465 | Toast | $36.04 | $0.94 | $35.10 | 2026-03-21 11:18:35 |
| TXN-01006951 | Toast | $46.08 | $1.20 | $44.88 | 2026-03-21 10:38:44 |
| TXN-01007769 | Toast | $61.92 | $1.61 | $60.31 | 2026-03-21 09:33:11 |
| TXN-01007431 | Toast | $62.64 | $1.63 | $61.01 | 2026-03-21 08:59:32 |
| TXN-01007516 | Toast | $53.12 | $1.38 | $51.74 | 2026-03-21 07:47:17 |
| TXN-01007315 | Toast | $43.02 | $1.12 | $41.90 | 2026-03-21 07:12:48 |
| TXN-01007190 | Toast | $71.26 | $1.85 | $69.41 | 2026-03-20 22:48:20 |
| TXN-01007013 | Toast | $62.74 | $1.63 | $61.11 | 2026-03-20 22:24:44 |
| TXN-01007308 | Toast | $44.30 | $1.15 | $43.15 | 2026-03-20 21:59:13 |
| TXN-01006635 | Toast | $41.85 | $1.09 | $40.76 | 2026-03-20 21:38:23 |
| TXN-01007634 | Toast | $76.07 | $1.98 | $74.09 | 2026-03-20 21:29:55 |
| TXN-01007103 | Toast | $65.47 | $1.70 | $63.77 | 2026-03-20 20:54:50 |
| TXN-01007206 | Toast | $71.92 | $1.87 | $70.05 | 2026-03-20 20:29:58 |
| TXN-01007588 | Toast | $61.30 | $1.59 | $59.71 | 2026-03-20 19:39:03 |
| TXN-01007662 | Toast | $49.31 | $1.28 | $48.03 | 2026-03-20 19:30:46 |
| TXN-01007219 | Toast | $62.09 | $1.61 | $60.48 | 2026-03-20 19:16:50 |
| TXN-01007359 | Toast | $44.88 | $1.17 | $43.71 | 2026-03-20 18:54:19 |
| TXN-01007501 | Toast | $62.77 | $1.63 | $61.14 | 2026-03-20 18:40:37 |
| TXN-01007570 | Toast | $44.95 | $1.17 | $43.78 | 2026-03-20 18:37:35 |
| TXN-01007810 | Toast | $29.66 | $0.77 | $28.89 | 2026-03-20 18:25:34 |
| TXN-01007165 | Toast | $49.21 | $1.28 | $47.93 | 2026-03-20 18:22:12 |