Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003586 | DoorDash | $73.06 | $21.92 | $51.14 | 2026-03-10 13:49:58 |
| TXN-01002758 | DoorDash | $61.50 | $18.45 | $43.05 | 2026-03-10 13:43:46 |
| TXN-01007430 | Toast | $51.03 | $1.33 | $49.70 | 2026-03-10 13:43:13 |
| TXN-01003052 | DoorDash | $53.31 | $15.99 | $37.32 | 2026-03-10 13:42:47 |
| TXN-01007000 | Toast | $37.83 | $0.98 | $36.85 | 2026-03-10 13:41:22 |
| TXN-01003057 | DoorDash | $48.38 | $14.51 | $33.87 | 2026-03-10 13:41:11 |
| TXN-01006163 | GrubHub | $56.45 | $16.93 | $39.52 | 2026-03-10 13:40:19 |
| TXN-01002522 | DoorDash | $53.72 | $16.12 | $37.60 | 2026-03-10 13:38:31 |
| TXN-01002595 | DoorDash | $58.01 | $17.40 | $40.61 | 2026-03-10 13:35:41 |
| TXN-01002889 | DoorDash | $44.12 | $13.24 | $30.88 | 2026-03-10 13:32:21 |
| TXN-01002850 | DoorDash | $54.17 | $16.25 | $37.92 | 2026-03-10 13:32:04 |
| TXN-01007408 | Toast | $52.37 | $1.36 | $51.01 | 2026-03-10 13:22:20 |
| TXN-01008567 | Square | $61.07 | $1.77 | $59.30 | 2026-03-10 13:21:37 |
| TXN-01004871 | UberEats | $71.30 | $21.39 | $49.91 | 2026-03-10 13:20:29 |
| TXN-01006113 | GrubHub | $43.42 | $13.03 | $30.39 | 2026-03-10 13:19:56 |
| TXN-01007427 | Toast | $50.91 | $1.32 | $49.59 | 2026-03-10 13:18:09 |
| TXN-01005069 | UberEats | $55.33 | $16.60 | $38.73 | 2026-03-10 13:16:39 |
| TXN-01003820 | DoorDash | $77.61 | $23.28 | $54.33 | 2026-03-10 13:12:19 |
| TXN-01006226 | GrubHub | $76.95 | $23.09 | $53.86 | 2026-03-10 13:11:24 |
| TXN-01004442 | UberEats | $85.67 | $25.70 | $59.97 | 2026-03-10 13:11:02 |
| TXN-01005419 | UberEats | $65.82 | $19.75 | $46.07 | 2026-03-10 13:08:01 |
| TXN-01004186 | DoorDash | $34.77 | $10.43 | $24.34 | 2026-03-10 13:03:39 |
| TXN-01004939 | UberEats | $38.69 | $11.61 | $27.08 | 2026-03-10 13:01:49 |
| TXN-01008901 | Clover | $34.26 | $0.82 | $33.44 | 2026-03-10 12:59:00 |
| TXN-01005245 | UberEats | $76.92 | $23.08 | $53.84 | 2026-03-10 12:58:21 |