Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004654 | UberEats | $59.66 | $17.90 | $41.76 | 2026-03-10 14:51:45 |
| TXN-01008881 | Clover | $42.47 | $1.02 | $41.45 | 2026-03-10 14:51:42 |
| TXN-01003777 | DoorDash | $66.80 | $20.04 | $46.76 | 2026-03-10 14:51:01 |
| TXN-01007541 | Toast | $28.20 | $0.73 | $27.47 | 2026-03-10 14:48:55 |
| TXN-01008535 | Square | $40.29 | $1.17 | $39.12 | 2026-03-10 14:47:33 |
| TXN-01006288 | GrubHub | $49.31 | $14.79 | $34.52 | 2026-03-10 14:44:30 |
| TXN-01003455 | DoorDash | $38.17 | $11.45 | $26.72 | 2026-03-10 14:34:01 |
| TXN-01008293 | Square | $46.53 | $1.35 | $45.18 | 2026-03-10 14:31:43 |
| TXN-01006803 | Toast | $28.65 | $0.74 | $27.91 | 2026-03-10 14:31:22 |
| TXN-01007489 | Toast | $28.60 | $0.74 | $27.86 | 2026-03-10 14:27:02 |
| TXN-01006319 | GrubHub | $66.40 | $19.92 | $46.48 | 2026-03-10 14:24:25 |
| TXN-01002750 | DoorDash | $77.59 | $23.28 | $54.31 | 2026-03-10 14:23:38 |
| TXN-01004786 | UberEats | $72.28 | $21.68 | $50.60 | 2026-03-10 14:23:36 |
| TXN-01006031 | GrubHub | $34.45 | $10.34 | $24.11 | 2026-03-10 14:15:26 |
| TXN-01007345 | Toast | $68.53 | $1.78 | $66.75 | 2026-03-10 14:13:51 |
| TXN-01005733 | UberEats | $35.48 | $10.64 | $24.84 | 2026-03-10 14:10:36 |
| TXN-01006366 | GrubHub | $80.10 | $24.03 | $56.07 | 2026-03-10 14:09:28 |
| TXN-01005195 | UberEats | $51.94 | $15.58 | $36.36 | 2026-03-10 14:03:21 |
| TXN-01009110 | Clover | $58.25 | $1.40 | $56.85 | 2026-03-10 14:00:10 |
| TXN-01008451 | Square | $56.53 | $1.64 | $54.89 | 2026-03-10 13:57:30 |
| TXN-01007906 | Square | $47.75 | $1.38 | $46.37 | 2026-03-10 13:56:19 |
| TXN-01004551 | UberEats | $84.92 | $25.48 | $59.44 | 2026-03-10 13:54:32 |
| TXN-01002638 | DoorDash | $48.08 | $14.42 | $33.66 | 2026-03-10 13:53:55 |
| TXN-01006067 | GrubHub | $81.23 | $24.37 | $56.86 | 2026-03-10 13:51:33 |
| TXN-01006764 | Toast | $47.04 | $1.22 | $45.82 | 2026-03-10 13:50:25 |