Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008933 | Clover | $35.65 | $0.86 | $34.79 | 2026-03-10 18:01:34 |
| TXN-01008198 | Square | $61.89 | $1.79 | $60.10 | 2026-03-10 18:01:15 |
| TXN-01005694 | UberEats | $70.05 | $21.01 | $49.04 | 2026-03-10 18:00:38 |
| TXN-01005344 | UberEats | $51.53 | $15.46 | $36.07 | 2026-03-10 18:00:09 |
| TXN-01008242 | Square | $50.47 | $1.46 | $49.01 | 2026-03-10 17:59:48 |
| TXN-01005615 | UberEats | $46.58 | $13.97 | $32.61 | 2026-03-10 17:57:28 |
| TXN-01008016 | Square | $73.10 | $2.12 | $70.98 | 2026-03-10 17:56:32 |
| TXN-01002834 | DoorDash | $68.70 | $20.61 | $48.09 | 2026-03-10 17:56:18 |
| TXN-01003627 | DoorDash | $82.47 | $24.74 | $57.73 | 2026-03-10 17:56:00 |
| TXN-01006346 | GrubHub | $45.20 | $13.56 | $31.64 | 2026-03-10 17:55:48 |
| TXN-01007054 | Toast | $42.49 | $1.10 | $41.39 | 2026-03-10 17:48:07 |
| TXN-01007038 | Toast | $40.86 | $1.06 | $39.80 | 2026-03-10 17:46:37 |
| TXN-01007307 | Toast | $73.10 | $1.90 | $71.20 | 2026-03-10 17:45:57 |
| TXN-01003705 | DoorDash | $33.49 | $10.05 | $23.44 | 2026-03-10 17:42:12 |
| TXN-01002613 | DoorDash | $78.29 | $23.49 | $54.80 | 2026-03-10 17:41:26 |
| TXN-01005244 | UberEats | $38.31 | $11.49 | $26.82 | 2026-03-10 17:39:31 |
| TXN-01008623 | Square | $75.18 | $2.18 | $73.00 | 2026-03-10 17:39:13 |
| TXN-01003382 | DoorDash | $38.62 | $11.59 | $27.03 | 2026-03-10 17:33:26 |
| TXN-01003442 | DoorDash | $43.03 | $12.91 | $30.12 | 2026-03-10 17:31:12 |
| TXN-01007255 | Toast | $39.66 | $1.03 | $38.63 | 2026-03-10 17:30:48 |
| TXN-01005856 | UberEats | $64.63 | $19.39 | $45.24 | 2026-03-10 17:22:32 |
| TXN-01003344 | DoorDash | $81.20 | $24.36 | $56.84 | 2026-03-10 17:20:39 |
| TXN-01008438 | Square | $77.92 | $2.26 | $75.66 | 2026-03-10 17:14:49 |
| TXN-01006860 | Toast | $54.86 | $1.43 | $53.43 | 2026-03-10 17:05:53 |
| TXN-01008666 | Square | $40.48 | $1.17 | $39.31 | 2026-03-10 17:05:36 |