Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008701 | Square | $43.96 | $1.27 | $42.69 | 2026-03-10 19:11:05 |
| TXN-01006912 | Toast | $29.09 | $0.76 | $28.33 | 2026-03-10 19:09:28 |
| TXN-01004511 | UberEats | $82.12 | $24.64 | $57.48 | 2026-03-10 19:08:44 |
| TXN-01004906 | UberEats | $75.01 | $22.50 | $52.51 | 2026-03-10 19:07:34 |
| TXN-01002690 | DoorDash | $58.29 | $17.49 | $40.80 | 2026-03-10 19:00:29 |
| TXN-01008027 | Square | $64.40 | $1.87 | $62.53 | 2026-03-10 18:54:42 |
| TXN-01007917 | Square | $30.22 | $0.88 | $29.34 | 2026-03-10 18:53:43 |
| TXN-01006854 | Toast | $47.28 | $1.23 | $46.05 | 2026-03-10 18:52:49 |
| TXN-01003837 | DoorDash | $58.65 | $17.59 | $41.06 | 2026-03-10 18:51:57 |
| TXN-01008958 | Clover | $68.42 | $1.64 | $66.78 | 2026-03-10 18:50:29 |
| TXN-01005841 | UberEats | $44.30 | $13.29 | $31.01 | 2026-03-10 18:48:42 |
| TXN-01003184 | DoorDash | $40.94 | $12.28 | $28.66 | 2026-03-10 18:43:19 |
| TXN-01007530 | Toast | $45.53 | $1.18 | $44.35 | 2026-03-10 18:35:02 |
| TXN-01004998 | UberEats | $75.33 | $22.60 | $52.73 | 2026-03-10 18:31:28 |
| TXN-01008676 | Square | $53.27 | $1.54 | $51.73 | 2026-03-10 18:31:02 |
| TXN-01003732 | DoorDash | $57.36 | $17.21 | $40.15 | 2026-03-10 18:21:34 |
| TXN-01007826 | Toast | $42.68 | $1.11 | $41.57 | 2026-03-10 18:20:04 |
| TXN-01007077 | Toast | $76.35 | $1.99 | $74.36 | 2026-03-10 18:18:33 |
| TXN-01007317 | Toast | $28.97 | $0.75 | $28.22 | 2026-03-10 18:11:33 |
| TXN-01002695 | DoorDash | $40.51 | $12.15 | $28.36 | 2026-03-10 18:09:46 |
| TXN-01008853 | Clover | $42.86 | $1.03 | $41.83 | 2026-03-10 18:09:29 |
| TXN-01003973 | DoorDash | $34.70 | $10.41 | $24.29 | 2026-03-10 18:08:13 |
| TXN-01005617 | UberEats | $53.40 | $16.02 | $37.38 | 2026-03-10 18:06:30 |
| TXN-01003527 | DoorDash | $36.55 | $10.96 | $25.59 | 2026-03-10 18:05:00 |
| TXN-01007858 | Square | $73.07 | $2.12 | $70.95 | 2026-03-10 18:03:58 |