Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002975 | DoorDash | $85.22 | $25.57 | $59.65 | 2026-03-10 20:39:09 |
| TXN-01008370 | Square | $44.35 | $1.29 | $43.06 | 2026-03-10 20:33:43 |
| TXN-01009185 | Clover | $39.53 | $0.95 | $38.58 | 2026-03-10 20:25:43 |
| TXN-01004577 | UberEats | $41.30 | $12.39 | $28.91 | 2026-03-10 20:22:45 |
| TXN-01007332 | Toast | $30.45 | $0.79 | $29.66 | 2026-03-10 20:21:28 |
| TXN-01002887 | DoorDash | $58.64 | $17.59 | $41.05 | 2026-03-10 20:17:46 |
| TXN-01007843 | Square | $70.54 | $2.05 | $68.49 | 2026-03-10 20:12:15 |
| TXN-01005187 | UberEats | $67.49 | $20.25 | $47.24 | 2026-03-10 20:04:59 |
| TXN-01009003 | Clover | $34.79 | $0.83 | $33.96 | 2026-03-10 19:59:22 |
| TXN-01007093 | Toast | $62.71 | $1.63 | $61.08 | 2026-03-10 19:55:32 |
| TXN-01004365 | DoorDash | $52.99 | $15.90 | $37.09 | 2026-03-10 19:54:50 |
| TXN-01008713 | Square | $29.73 | $0.86 | $28.87 | 2026-03-10 19:41:57 |
| TXN-01002774 | DoorDash | $44.83 | $13.45 | $31.38 | 2026-03-10 19:36:57 |
| TXN-01008153 | Square | $61.85 | $1.79 | $60.06 | 2026-03-10 19:32:10 |
| TXN-01006439 | GrubHub | $79.77 | $23.93 | $55.84 | 2026-03-10 19:31:11 |
| TXN-01006038 | GrubHub | $55.42 | $16.63 | $38.79 | 2026-03-10 19:30:38 |
| TXN-01008702 | Square | $62.89 | $1.82 | $61.07 | 2026-03-10 19:29:55 |
| TXN-01007849 | Square | $52.82 | $1.53 | $51.29 | 2026-03-10 19:29:19 |
| TXN-01006717 | Toast | $56.36 | $1.47 | $54.89 | 2026-03-10 19:28:13 |
| TXN-01007582 | Toast | $65.49 | $1.70 | $63.79 | 2026-03-10 19:27:04 |
| TXN-01002918 | DoorDash | $75.21 | $22.56 | $52.65 | 2026-03-10 19:21:58 |
| TXN-01005506 | UberEats | $75.58 | $22.67 | $52.91 | 2026-03-10 19:20:54 |
| TXN-01004961 | UberEats | $46.00 | $13.80 | $32.20 | 2026-03-10 19:19:39 |
| TXN-01003792 | DoorDash | $70.39 | $21.12 | $49.27 | 2026-03-10 19:17:52 |
| TXN-01004283 | DoorDash | $74.73 | $22.42 | $52.31 | 2026-03-10 19:13:25 |