Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003630 | DoorDash | $83.72 | $25.12 | $58.60 | 2026-03-11 09:13:41 |
| TXN-01009084 | Clover | $75.93 | $1.82 | $74.11 | 2026-03-11 09:08:24 |
| TXN-01004414 | DoorDash | $55.47 | $16.64 | $38.83 | 2026-03-11 09:03:49 |
| TXN-01003264 | DoorDash | $41.30 | $12.39 | $28.91 | 2026-03-11 08:57:14 |
| TXN-01005965 | GrubHub | $83.62 | $25.09 | $58.53 | 2026-03-11 08:45:53 |
| TXN-01003235 | DoorDash | $48.73 | $14.62 | $34.11 | 2026-03-11 08:38:54 |
| TXN-01008698 | Square | $64.20 | $1.86 | $62.34 | 2026-03-11 07:56:22 |
| TXN-01004727 | UberEats | $80.29 | $24.09 | $56.20 | 2026-03-11 07:22:08 |
| TXN-01005114 | UberEats | $83.93 | $25.18 | $58.75 | 2026-03-11 07:04:12 |
| TXN-01005372 | UberEats | $32.72 | $9.82 | $22.90 | 2026-03-10 23:12:47 |
| TXN-01007792 | Toast | $65.13 | $1.69 | $63.44 | 2026-03-10 22:10:26 |
| TXN-01005363 | UberEats | $67.43 | $20.23 | $47.20 | 2026-03-10 22:07:36 |
| TXN-01007011 | Toast | $43.34 | $1.13 | $42.21 | 2026-03-10 21:58:46 |
| TXN-01004925 | UberEats | $40.22 | $12.07 | $28.15 | 2026-03-10 21:36:15 |
| TXN-01007057 | Toast | $45.92 | $1.19 | $44.73 | 2026-03-10 21:26:30 |
| TXN-01005817 | UberEats | $71.03 | $21.31 | $49.72 | 2026-03-10 21:19:47 |
| TXN-01005675 | UberEats | $47.37 | $14.21 | $33.16 | 2026-03-10 21:19:08 |
| TXN-01006191 | GrubHub | $36.72 | $11.02 | $25.70 | 2026-03-10 21:16:14 |
| TXN-01005664 | UberEats | $57.05 | $17.11 | $39.94 | 2026-03-10 21:14:24 |
| TXN-01003946 | DoorDash | $42.10 | $12.63 | $29.47 | 2026-03-10 20:59:33 |
| TXN-01006481 | GrubHub | $73.13 | $21.94 | $51.19 | 2026-03-10 20:59:13 |
| TXN-01008205 | Square | $48.88 | $1.42 | $47.46 | 2026-03-10 20:53:36 |
| TXN-01008941 | Clover | $48.57 | $1.17 | $47.40 | 2026-03-10 20:51:01 |
| TXN-01003313 | DoorDash | $56.55 | $16.96 | $39.59 | 2026-03-10 20:48:58 |
| TXN-01009101 | Clover | $59.41 | $1.43 | $57.98 | 2026-03-10 20:48:07 |