Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002582 | DoorDash | $81.90 | $24.57 | $57.33 | 2026-03-11 11:18:16 |
| TXN-01007889 | Square | $58.14 | $1.69 | $56.45 | 2026-03-11 11:17:53 |
| TXN-01008424 | Square | $49.65 | $1.44 | $48.21 | 2026-03-11 11:16:11 |
| TXN-01005994 | GrubHub | $80.07 | $24.02 | $56.05 | 2026-03-11 11:10:45 |
| TXN-01004980 | UberEats | $79.08 | $23.72 | $55.36 | 2026-03-11 11:07:13 |
| TXN-01005034 | UberEats | $74.78 | $22.43 | $52.35 | 2026-03-11 11:05:03 |
| TXN-01005557 | UberEats | $40.09 | $12.03 | $28.06 | 2026-03-11 11:04:53 |
| TXN-01004374 | DoorDash | $37.18 | $11.15 | $26.03 | 2026-03-11 11:03:40 |
| TXN-01002859 | DoorDash | $57.38 | $17.21 | $40.17 | 2026-03-11 11:02:53 |
| TXN-01009046 | Clover | $29.03 | $0.70 | $28.33 | 2026-03-11 11:01:56 |
| TXN-01004855 | UberEats | $39.82 | $11.95 | $27.87 | 2026-03-11 10:46:35 |
| TXN-01004102 | DoorDash | $39.78 | $11.93 | $27.85 | 2026-03-11 10:45:38 |
| TXN-01006501 | GrubHub | $84.61 | $25.38 | $59.23 | 2026-03-11 10:36:30 |
| TXN-01002964 | DoorDash | $56.78 | $17.03 | $39.75 | 2026-03-11 10:29:38 |
| TXN-01002855 | DoorDash | $50.51 | $15.15 | $35.36 | 2026-03-11 10:26:32 |
| TXN-01004550 | UberEats | $53.11 | $15.93 | $37.18 | 2026-03-11 10:17:45 |
| TXN-01003202 | DoorDash | $78.10 | $23.43 | $54.67 | 2026-03-11 10:10:20 |
| TXN-01002720 | DoorDash | $69.06 | $20.72 | $48.34 | 2026-03-11 10:09:38 |
| TXN-01002554 | DoorDash | $75.40 | $22.62 | $52.78 | 2026-03-11 10:01:39 |
| TXN-01002797 | DoorDash | $61.22 | $18.37 | $42.85 | 2026-03-11 09:57:26 |
| TXN-01008494 | Square | $29.47 | $0.85 | $28.62 | 2026-03-11 09:47:56 |
| TXN-01006194 | GrubHub | $61.62 | $18.49 | $43.13 | 2026-03-11 09:42:25 |
| TXN-01002778 | DoorDash | $70.97 | $21.29 | $49.68 | 2026-03-11 09:32:14 |
| TXN-01006268 | GrubHub | $44.03 | $13.21 | $30.82 | 2026-03-11 09:24:06 |
| TXN-01008715 | Square | $66.95 | $1.94 | $65.01 | 2026-03-11 09:14:12 |