Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007958 | Square | $29.45 | $0.85 | $28.60 | 2026-03-11 12:32:31 |
| TXN-01004274 | DoorDash | $68.99 | $20.70 | $48.29 | 2026-03-11 12:32:06 |
| TXN-01004599 | UberEats | $77.09 | $23.13 | $53.96 | 2026-03-11 12:28:43 |
| TXN-01005258 | UberEats | $49.09 | $14.73 | $34.36 | 2026-03-11 12:27:02 |
| TXN-01006555 | GrubHub | $64.37 | $19.31 | $45.06 | 2026-03-11 12:25:30 |
| TXN-01006041 | GrubHub | $61.96 | $18.59 | $43.37 | 2026-03-11 12:24:39 |
| TXN-01002606 | DoorDash | $53.55 | $16.06 | $37.49 | 2026-03-11 12:20:27 |
| TXN-01003273 | DoorDash | $79.74 | $23.92 | $55.82 | 2026-03-11 12:16:11 |
| TXN-01008018 | Square | $71.34 | $2.07 | $69.27 | 2026-03-11 12:13:50 |
| TXN-01004067 | DoorDash | $52.45 | $15.73 | $36.72 | 2026-03-11 12:09:51 |
| TXN-01009179 | Clover | $62.93 | $1.51 | $61.42 | 2026-03-11 12:08:42 |
| TXN-01005350 | UberEats | $51.13 | $15.34 | $35.79 | 2026-03-11 12:08:30 |
| TXN-01003437 | DoorDash | $35.98 | $10.79 | $25.19 | 2026-03-11 11:57:50 |
| TXN-01004261 | DoorDash | $33.84 | $10.15 | $23.69 | 2026-03-11 11:57:34 |
| TXN-01006622 | Toast | $37.81 | $0.98 | $36.83 | 2026-03-11 11:56:09 |
| TXN-01007544 | Toast | $50.21 | $1.31 | $48.90 | 2026-03-11 11:56:04 |
| TXN-01008002 | Square | $33.80 | $0.98 | $32.82 | 2026-03-11 11:49:10 |
| TXN-01004924 | UberEats | $67.15 | $20.14 | $47.01 | 2026-03-11 11:42:05 |
| TXN-01007635 | Toast | $49.55 | $1.29 | $48.26 | 2026-03-11 11:35:18 |
| TXN-01003393 | DoorDash | $68.79 | $20.64 | $48.15 | 2026-03-11 11:33:00 |
| TXN-01005132 | UberEats | $63.01 | $18.90 | $44.11 | 2026-03-11 11:28:13 |
| TXN-01008294 | Square | $32.67 | $0.95 | $31.72 | 2026-03-11 11:27:03 |
| TXN-01006686 | Toast | $40.87 | $1.06 | $39.81 | 2026-03-11 11:27:01 |
| TXN-01007029 | Toast | $55.83 | $1.45 | $54.38 | 2026-03-11 11:22:05 |
| TXN-01008756 | Square | $72.05 | $2.09 | $69.96 | 2026-03-11 11:21:27 |