Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007779 | Toast | $36.18 | $0.94 | $35.24 | 2026-03-11 13:46:04 |
| TXN-01005628 | UberEats | $63.39 | $19.02 | $44.37 | 2026-03-11 13:42:53 |
| TXN-01003009 | DoorDash | $62.25 | $18.68 | $43.57 | 2026-03-11 13:36:53 |
| TXN-01003853 | DoorDash | $82.46 | $24.74 | $57.72 | 2026-03-11 13:31:56 |
| TXN-01006127 | GrubHub | $43.37 | $13.01 | $30.36 | 2026-03-11 13:31:23 |
| TXN-01006891 | Toast | $75.27 | $1.96 | $73.31 | 2026-03-11 13:30:53 |
| TXN-01007131 | Toast | $42.92 | $1.12 | $41.80 | 2026-03-11 13:23:37 |
| TXN-01004435 | UberEats | $54.43 | $16.33 | $38.10 | 2026-03-11 13:21:40 |
| TXN-01009209 | Clover | $56.48 | $1.36 | $55.12 | 2026-03-11 13:17:12 |
| TXN-01005515 | UberEats | $78.06 | $23.42 | $54.64 | 2026-03-11 13:15:35 |
| TXN-01007437 | Toast | $47.54 | $1.24 | $46.30 | 2026-03-11 13:15:35 |
| TXN-01005272 | UberEats | $79.22 | $23.77 | $55.45 | 2026-03-11 13:15:25 |
| TXN-01004101 | DoorDash | $79.55 | $23.86 | $55.69 | 2026-03-11 13:14:51 |
| TXN-01008617 | Square | $31.91 | $0.93 | $30.98 | 2026-03-11 13:13:11 |
| TXN-01003388 | DoorDash | $50.60 | $15.18 | $35.42 | 2026-03-11 13:11:45 |
| TXN-01007673 | Toast | $66.64 | $1.73 | $64.91 | 2026-03-11 13:10:45 |
| TXN-01004400 | DoorDash | $35.08 | $10.52 | $24.56 | 2026-03-11 13:10:30 |
| TXN-01005354 | UberEats | $61.15 | $18.34 | $42.81 | 2026-03-11 13:08:06 |
| TXN-01008905 | Clover | $44.64 | $1.07 | $43.57 | 2026-03-11 12:54:52 |
| TXN-01005467 | UberEats | $57.65 | $17.29 | $40.36 | 2026-03-11 12:48:44 |
| TXN-01009119 | Clover | $55.01 | $1.32 | $53.69 | 2026-03-11 12:44:08 |
| TXN-01008835 | Clover | $44.79 | $1.07 | $43.72 | 2026-03-11 12:43:12 |
| TXN-01003666 | DoorDash | $69.07 | $20.72 | $48.35 | 2026-03-11 12:41:29 |
| TXN-01005113 | UberEats | $53.51 | $16.05 | $37.46 | 2026-03-11 12:35:19 |
| TXN-01005370 | UberEats | $59.22 | $17.77 | $41.45 | 2026-03-11 12:33:26 |