Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008096 | Square | $76.36 | $2.21 | $74.15 | 2026-03-11 14:59:47 |
| TXN-01007661 | Toast | $47.82 | $1.24 | $46.58 | 2026-03-11 14:57:50 |
| TXN-01004055 | DoorDash | $83.29 | $24.99 | $58.30 | 2026-03-11 14:57:34 |
| TXN-01009125 | Clover | $73.21 | $1.76 | $71.45 | 2026-03-11 14:56:58 |
| TXN-01003037 | DoorDash | $81.88 | $24.56 | $57.32 | 2026-03-11 14:49:17 |
| TXN-01007162 | Toast | $43.69 | $1.14 | $42.55 | 2026-03-11 14:45:09 |
| TXN-01002616 | DoorDash | $54.78 | $16.43 | $38.35 | 2026-03-11 14:38:20 |
| TXN-01007774 | Toast | $29.17 | $0.76 | $28.41 | 2026-03-11 14:38:02 |
| TXN-01002938 | DoorDash | $61.50 | $18.45 | $43.05 | 2026-03-11 14:36:01 |
| TXN-01005753 | UberEats | $71.04 | $21.31 | $49.73 | 2026-03-11 14:32:55 |
| TXN-01004109 | DoorDash | $85.34 | $25.60 | $59.74 | 2026-03-11 14:32:54 |
| TXN-01007391 | Toast | $60.06 | $1.56 | $58.50 | 2026-03-11 14:31:38 |
| TXN-01004648 | UberEats | $49.05 | $14.71 | $34.34 | 2026-03-11 14:29:18 |
| TXN-01006141 | GrubHub | $82.00 | $24.60 | $57.40 | 2026-03-11 14:28:00 |
| TXN-01004448 | UberEats | $72.40 | $21.72 | $50.68 | 2026-03-11 14:24:06 |
| TXN-01004366 | DoorDash | $62.96 | $18.89 | $44.07 | 2026-03-11 14:22:53 |
| TXN-01004544 | UberEats | $47.70 | $14.31 | $33.39 | 2026-03-11 14:21:38 |
| TXN-01006499 | GrubHub | $58.13 | $17.44 | $40.69 | 2026-03-11 14:06:23 |
| TXN-01007808 | Toast | $46.88 | $1.22 | $45.66 | 2026-03-11 14:00:21 |
| TXN-01003441 | DoorDash | $38.02 | $11.41 | $26.61 | 2026-03-11 13:56:56 |
| TXN-01008860 | Clover | $34.87 | $0.84 | $34.03 | 2026-03-11 13:53:56 |
| TXN-01005858 | UberEats | $71.68 | $21.50 | $50.18 | 2026-03-11 13:53:28 |
| TXN-01002559 | DoorDash | $78.10 | $23.43 | $54.67 | 2026-03-11 13:50:58 |
| TXN-01007841 | Square | $48.22 | $1.40 | $46.82 | 2026-03-11 13:46:13 |
| TXN-01003083 | DoorDash | $75.75 | $22.72 | $53.03 | 2026-03-11 13:46:05 |