Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005313 | UberEats | $69.94 | $20.98 | $48.96 | 2026-03-11 17:10:17 |
| TXN-01006060 | GrubHub | $82.45 | $24.73 | $57.72 | 2026-03-11 17:10:15 |
| TXN-01008712 | Square | $44.55 | $1.29 | $43.26 | 2026-03-11 17:09:46 |
| TXN-01009012 | Clover | $44.83 | $1.08 | $43.75 | 2026-03-11 17:07:37 |
| TXN-01003939 | DoorDash | $73.02 | $21.91 | $51.11 | 2026-03-11 17:02:50 |
| TXN-01008858 | Clover | $35.48 | $0.85 | $34.63 | 2026-03-11 17:01:57 |
| TXN-01007715 | Toast | $53.63 | $1.39 | $52.24 | 2026-03-11 16:49:16 |
| TXN-01003597 | DoorDash | $39.70 | $11.91 | $27.79 | 2026-03-11 16:45:15 |
| TXN-01005484 | UberEats | $58.49 | $17.55 | $40.94 | 2026-03-11 16:31:21 |
| TXN-01007262 | Toast | $38.86 | $1.01 | $37.85 | 2026-03-11 16:22:24 |
| TXN-01003289 | DoorDash | $76.69 | $23.01 | $53.68 | 2026-03-11 16:18:08 |
| TXN-01005079 | UberEats | $73.13 | $21.94 | $51.19 | 2026-03-11 16:16:35 |
| TXN-01006168 | GrubHub | $75.81 | $22.74 | $53.07 | 2026-03-11 16:15:31 |
| TXN-01006735 | Toast | $46.76 | $1.22 | $45.54 | 2026-03-11 16:10:09 |
| TXN-01003207 | DoorDash | $81.71 | $24.51 | $57.20 | 2026-03-11 15:56:47 |
| TXN-01007592 | Toast | $41.12 | $1.07 | $40.05 | 2026-03-11 15:56:29 |
| TXN-01002924 | DoorDash | $82.60 | $24.78 | $57.82 | 2026-03-11 15:50:31 |
| TXN-01002555 | DoorDash | $82.18 | $24.65 | $57.53 | 2026-03-11 15:48:39 |
| TXN-01004344 | DoorDash | $46.50 | $13.95 | $32.55 | 2026-03-11 15:41:29 |
| TXN-01009294 | Clover | $38.03 | $0.91 | $37.12 | 2026-03-11 15:31:13 |
| TXN-01005683 | UberEats | $78.21 | $23.46 | $54.75 | 2026-03-11 15:28:01 |
| TXN-01008186 | Square | $62.35 | $1.81 | $60.54 | 2026-03-11 15:26:36 |
| TXN-01008832 | Clover | $42.55 | $1.02 | $41.53 | 2026-03-11 15:25:04 |
| TXN-01005331 | UberEats | $33.81 | $10.14 | $23.67 | 2026-03-11 15:08:21 |
| TXN-01007598 | Toast | $69.10 | $1.80 | $67.30 | 2026-03-11 15:04:40 |