Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006303 | GrubHub | $65.15 | $19.55 | $45.60 | 2026-03-11 18:24:07 |
| TXN-01005934 | GrubHub | $51.78 | $15.53 | $36.25 | 2026-03-11 18:20:44 |
| TXN-01003968 | DoorDash | $78.09 | $23.43 | $54.66 | 2026-03-11 18:16:41 |
| TXN-01008709 | Square | $35.26 | $1.02 | $34.24 | 2026-03-11 18:14:02 |
| TXN-01007198 | Toast | $60.17 | $1.56 | $58.61 | 2026-03-11 18:13:28 |
| TXN-01003800 | DoorDash | $41.59 | $12.48 | $29.11 | 2026-03-11 18:10:40 |
| TXN-01006591 | GrubHub | $62.09 | $18.63 | $43.46 | 2026-03-11 18:08:42 |
| TXN-01006055 | GrubHub | $51.78 | $15.53 | $36.25 | 2026-03-11 18:04:32 |
| TXN-01005096 | UberEats | $69.63 | $20.89 | $48.74 | 2026-03-11 18:01:03 |
| TXN-01003029 | DoorDash | $49.48 | $14.84 | $34.64 | 2026-03-11 17:55:57 |
| TXN-01008743 | Square | $37.11 | $1.08 | $36.03 | 2026-03-11 17:52:10 |
| TXN-01005255 | UberEats | $72.10 | $21.63 | $50.47 | 2026-03-11 17:50:37 |
| TXN-01005634 | UberEats | $61.13 | $18.34 | $42.79 | 2026-03-11 17:47:59 |
| TXN-01005936 | GrubHub | $70.94 | $21.28 | $49.66 | 2026-03-11 17:47:05 |
| TXN-01005279 | UberEats | $34.07 | $10.22 | $23.85 | 2026-03-11 17:44:29 |
| TXN-01006397 | GrubHub | $63.56 | $19.07 | $44.49 | 2026-03-11 17:41:15 |
| TXN-01003974 | DoorDash | $47.02 | $14.11 | $32.91 | 2026-03-11 17:41:13 |
| TXN-01006769 | Toast | $53.57 | $1.39 | $52.18 | 2026-03-11 17:34:47 |
| TXN-01002556 | DoorDash | $81.90 | $24.57 | $57.33 | 2026-03-11 17:32:37 |
| TXN-01005468 | UberEats | $58.81 | $17.64 | $41.17 | 2026-03-11 17:29:48 |
| TXN-01007083 | Toast | $43.53 | $1.13 | $42.40 | 2026-03-11 17:28:33 |
| TXN-01003661 | DoorDash | $34.45 | $10.34 | $24.11 | 2026-03-11 17:16:59 |
| TXN-01006716 | Toast | $35.78 | $0.93 | $34.85 | 2026-03-11 17:15:25 |
| TXN-01002941 | DoorDash | $84.50 | $25.35 | $59.15 | 2026-03-11 17:13:55 |
| TXN-01008907 | Clover | $45.55 | $1.09 | $44.46 | 2026-03-11 17:13:42 |