Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006802 | Toast | $62.88 | $1.63 | $61.25 | 2026-03-11 19:41:52 |
| TXN-01006394 | GrubHub | $84.26 | $25.28 | $58.98 | 2026-03-11 19:37:10 |
| TXN-01005481 | UberEats | $69.20 | $20.76 | $48.44 | 2026-03-11 19:30:53 |
| TXN-01008682 | Square | $49.46 | $1.43 | $48.03 | 2026-03-11 19:13:20 |
| TXN-01004222 | DoorDash | $45.23 | $13.57 | $31.66 | 2026-03-11 19:11:34 |
| TXN-01003492 | DoorDash | $47.73 | $14.32 | $33.41 | 2026-03-11 19:10:57 |
| TXN-01009020 | Clover | $49.22 | $1.18 | $48.04 | 2026-03-11 19:06:43 |
| TXN-01008139 | Square | $34.68 | $1.01 | $33.67 | 2026-03-11 19:00:53 |
| TXN-01003188 | DoorDash | $60.63 | $18.19 | $42.44 | 2026-03-11 18:59:39 |
| TXN-01007847 | Square | $46.97 | $1.36 | $45.61 | 2026-03-11 18:57:24 |
| TXN-01006995 | Toast | $73.74 | $1.92 | $71.82 | 2026-03-11 18:56:23 |
| TXN-01008257 | Square | $73.70 | $2.14 | $71.56 | 2026-03-11 18:56:05 |
| TXN-01004339 | DoorDash | $79.45 | $23.84 | $55.61 | 2026-03-11 18:51:20 |
| TXN-01007707 | Toast | $33.29 | $0.87 | $32.42 | 2026-03-11 18:46:53 |
| TXN-01007051 | Toast | $38.37 | $1.00 | $37.37 | 2026-03-11 18:46:16 |
| TXN-01004024 | DoorDash | $39.41 | $11.82 | $27.59 | 2026-03-11 18:46:13 |
| TXN-01004565 | UberEats | $48.80 | $14.64 | $34.16 | 2026-03-11 18:44:48 |
| TXN-01005449 | UberEats | $73.28 | $21.98 | $51.30 | 2026-03-11 18:39:31 |
| TXN-01009173 | Clover | $31.18 | $0.75 | $30.43 | 2026-03-11 18:38:32 |
| TXN-01005917 | UberEats | $66.00 | $19.80 | $46.20 | 2026-03-11 18:38:24 |
| TXN-01008505 | Square | $68.21 | $1.98 | $66.23 | 2026-03-11 18:38:20 |
| TXN-01003308 | DoorDash | $80.05 | $24.01 | $56.04 | 2026-03-11 18:37:43 |
| TXN-01003176 | DoorDash | $78.36 | $23.51 | $54.85 | 2026-03-11 18:28:49 |
| TXN-01005121 | UberEats | $58.63 | $17.59 | $41.04 | 2026-03-11 18:27:48 |
| TXN-01007526 | Toast | $40.35 | $1.05 | $39.30 | 2026-03-11 18:25:47 |